Senior Digital Marketing Analyst: Data-Driven Growth

The Very Group; Liverpool; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading retail company in Liverpool seeks a Senior Digital Marketing Analyst to shape marketing performance measurement. The ideal candidate will analyze campaigns, provide data-driven insights, and influence strategy across various digital channels. This role includes mentoring team members and creating automated dashboards. The company offers a flexible hybrid working model and comprehensive benefits including a bonus potential and generous holiday allowance.

Benefits

Flexible, hybrid working model

£1,000 flexible benefits allowance

30 days holiday + bank holidays

LinkedIn Learning access

Bonus potential

Up to 25% discount on Very.co.uk

Matched pension up to 6%

Qualifications

• Advanced experience in digital marketing effectiveness within ecommerce.
• Strong understanding of performance marketing channels and the conversion funnel.
• Excellent communicator, able to present insights to both technical and non-technical stakeholders.

Responsibilities

• Evaluate effectiveness of digital marketing campaigns.
• Extract and manipulate data from various sources for insights.
• Utilize marketing models to understand channel impact.
• Create automated dashboards using BI platforms.

Skills

Digital Marketing Effectiveness

Performance Marketing Channels

Google Stack (GA4, Google Ads, SA360, Big Query)

SQL

Excel

Communication

Collaboration

Tools

Power BI

Google Data Studio

Job description

A leading retail company in Liverpool seeks a Senior Digital Marketing Analyst to shape marketing performance measurement. The ideal candidate will analyze campaigns, provide data-driven insights, and influence strategy across various digital channels. This role includes mentoring team members and creating automated dashboards. The company offers a flexible hybrid working model and comprehensive benefits including a bonus potential and generous holiday allowance.