Senior Digital Manager (UK)

Fightflight; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Benefits offered by this job

Additional annual leave

Private medical insurance

Enhanced parental leave

International work opportunities

Holiday purchase scheme

Early Friday finish

Annual all-expenses-paid team trip

Team socials

Celebratory gifts

Personal development topics

Career progression plans

Job summary

Fightflight is seeking a skilled individual in Greater London for a role focused on content marketing and influencer strategies. Candidates should have 3-4 years in digital or B2B communications, running effective content programmes that drive engagement and measure performance.

The position offers flexible working arrangements—hybrid or remote—and a comprehensive benefits package including additional annual leave, private medical insurance, and international work opportunities.

Qualifications

• 3-4 years of digital or B2B/corporate communications experience.
• Track record in content marketing and influencer for B2B brands.
• Hands-on with content platforms and analytics tools.

Responsibilities

• Deliver content marketing strategy for various clients.
• Execute B2B influencer strategies end-to-end.
• Manage relationships with industry influencers and experts.

Skills

Content marketing

Influencer marketing

B2B communications

Digital marketing

Analytics tools

Tools

GA4

Traackr

Onalytica

Meltwater

Job description

You will be:

Content Marketing

• Supporting and delivering content marketing strategy for clients across a roster ranging from household name brands to scaleups — from editorial planning and narrative development to channel activation and performance measurement
• Executing integrated content programmes that connect brand, demand and SEO goals, with a sharp eye on how content performs in search and increasingly in LLMs
• Building content calendars and frameworks that ladder up to commercial outcomes: thought leadership, long-form, social-native, and everything in between
• Setting up and interrogating analytics (GA4, Search Console, Looker Studio and similar), turning data into clear client-facing stories and sharper content recommendations
• Working closely with writers, designers, and channel specialists to brief, produce and distribute content that actually lands
• Advising clients on content effectiveness and how their owned presence supports wider communications objectives
• Building knowledge of GEO/AEO and helping clients understand how their content performs in AI-generated results

Influencer Marketing

• Supporting and delivering B2B influencer strategy end-to-end: identification, outreach, contracting, briefing, activation and reporting
• Building and managing relationships with industry voices, subject matter experts, analysts and creators across key verticals
• Executing influencer programmes that complement content and earned media — from ambassador partnerships and executive social to co-created campaigns
• Contributing to measurement frameworks that connect influencer activity to brand, reach and pipeline goals
• Keeping pace with the evolving creator and influencer landscape in B2B, bringing fresh thinking and new formats to clients
• Managing influencer compliance, disclosure and brand safety with rigour
• Supporting senior client contacts day-to-day, building trusted relationships and growing your client management skills
• Contributing to new business pitches and helping develop FoF’s growing digital capability
• Supporting the mentoring of junior team members and sharing best practice in content and influencer

What we’re looking for

• A minimum of 3–4 years of digital or B2B/corporate communications experience (previous PR/marketing agency experience preferred but not essential)
• A solid and growing track record in content marketing and influencer for B2B brands
• Hands‑on experience with the modern toolkit: content platforms, social scheduling and analytics tools, influencer discovery platforms (e.g. Traackr, Onalytica, Meltwater) and GA4
• A good understanding of the B2B buyer journey and how content and influence shape it
• Experience supporting thought leadership, personal branding and executive social programmes
• A confident multi-tasker who is excited and motivated working in a fast-paced environment
• Comfortable working in a flat-structured, meritocratic environment

The basics

• Hybrid working or Remote working
• Additional annual leave – increasing by 1 day for each full year served at Fight or Flight (up to a maximum of 30 days)
• Private medical insurance through Vitality Health
• Enhanced parental leave package
• Work internationally (up to 20 days/year)
• Holiday purchase scheme (up to 5 days/year)
• Early Friday finish (4:30pm) all year round
• Annual all-expenses-paid team trip
• Plenty of team socials!
• Gifts to celebrate special occasions
• Regular FoF topics for personal development
• Personalised ‘flight paths’ for career progression

One thing we absolutely pride ourselves on being is a truly people‑first company. We are committed to building an environment that is fun,passionateand rewarding. And wecan’twait for others to be part of and add to this fantastic agency.