Senior Digital Experimentation Analyst

Tesco Insurance & Money Services; City of Edinburgh; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A leading UK insurance provider is seeking a Senior Digital Experimentation Analyst to enhance their digital customer experience. This role involves leading the end-to-end experimentation process, developing data-driven strategies, and collaborating across teams to solve business problems. You will leverage strong digital analytics skills and work with various optimization tools to drive measurable improvements. This position offers a hybrid working model and excellent benefits, including a substantial holiday allowance and private healthcare.

Benefits

Generous holiday allowance

Private healthcare

Performance related bonus

Pension scheme

10% discount on Colleague Clubcard

Qualifications

• Lead the end-to-end experimentation process from hypothesis generation to solution delivery.
• Develop data-driven experimentation strategies and roadmaps.
• Strong customer-first mindset with the ability to prioritize high-impact work.

Responsibilities

• Identify business problems and develop robust tests.
• Collect and analyse experiment data, turning numbers into actionable knowledge.
• Write experiment specification documents and manage approvals.

Skills

Digital analytics

Experimentation statistical principles

HTML/CSS/JavaScript editing

Communication skills

Tools

Adobe Analytics

Google Analytics

Oracle UBI

Optimizely

AB Tasty

VWO

Job description

About the role

Tesco Insurance • Edinburgh - 2 South Gyle Crescent, Edinburgh, EH12 9FQ, United Kingdom • Permanent • Apply by 19-Dec-2025
Serving our customers, communities, and planet a little better every day.
Salary - from £38,000 & Excellent Benefits
Work Level - 2
Location - Edinburgh or Glasgow - Hybrid
Office Attendance - Our roles are hybrid; you should be able to work in our offices 2 days per week.
Closing Date - 19th December 2025

We deal in the personal - from pet insurance for your best friend, and home insurance for peace of mind, to motor insurance for your dream car or travel money for that trip you've worked hard for. And that means we always work with heart. Whether we're helping our customers or looking after our people, you'll find there's a warmth and friendliness to everything we do.

We are looking for an experienced Senior Digital Experimentation Analyst to join our growing Digital Analytics team.

What you'll bring

You’ll lead the end‑to‑end experimentation process—from hypothesis generation to solution delivery. You’ll work across teams to identify business problems, develop robust tests, and deliver measurable improvements to drive our ambition to have the best‑in‑class digital customer experience.

What you’ll be doing

• You will develop and own data driven experimentation strategies and roadmaps.
• Work closely with insight, product, commercial and development teams to develop data‑driven experiments to solve business problems and validate opportunities.
• Collect and analyse experiment data, turning numbers into knowledge that drives our strategic objectives.
• Build and report on experiment findings through dashboarding, engaging presentations and compelling reports.
• Write robust experiment specification documents, manage tickets & approvals, and QA builds – establishing visibility and quality.
• Understand the organisational policies and procedures along with regulatory codes and conducts, ensuring work aligns to these standards.
• Contribute to ongoing evolution of the optimisation function, ensuring we operate with integrity and with a growth mindset.
• Support the Digital Experiment Analysts with reporting, experiment set‑up and skills development.

What you should have

• Proven experience operating at a high level, either leading small CRO teams or playing a significant role in a larger function.
• Strong digital analytics skills, focused on customer journeys using tools such as Adobe Analytics, Google Analytics, etc.
• Extensive experience with the implementation and use of optimisation tools such as Oracle UBI, Optimizely, AB Tasty, VWO, etc.
• Experience with content personalisation and targeting.
• Deep understanding of experimentation statistical principles.
• Ability to read and edit HTML, CSS and JavaScript.
• A customer‑first mindset and ability to prioritise high‑impact work.
• Strong communication skills to share insights with technical and non‑technical audiences.

And if you have these, even better

• Previous experience in financial services or a regulated environment.
• Familiarity with tag management systems (e.g. Ensighten, GTM).
• Exposure to agile environments and marketing technologies.
• Line management experience.

What's in it for you?

• Prepare for your retirement with our colleague pension scheme.
• Private healthcare and a virtual GP Service for you and your family 365 days a year.
• Performance related annual bonus.
• Indulge in a generous holiday allowance: a minimum of 7.2 weeks, with the opportunity to buy more.
• Enjoy a 10% discount on our Colleague Clubcard that increases to 15% on each payday; we’ll give you a second card to share.
• Benefit from family‑oriented initiatives, including enhanced maternity leave pay, a shared parental leave policy and 8‑week paid paternity leave.

A place to get on

• Take advantage of our ongoing learning opportunities and award‑winning training to help you achieve the job and career you want.
• Take part in our Buy‑as‑you‑Earn and Save‑as‑your‑Earn share schemes.

Everyone's welcome

We want all our colleagues to always feel welcome and be themselves. We’re committed to building a more inclusive workplace and celebrating everything that makes colleagues unique, and value the richness and diversity this brings to our business. A more diverse business helps us deliver on our purpose to serve our customers, communities, and planet a little better every day.

Additional Information

We also know the importance of balancing work with life's other commitments. Please talk to us at interview about the flexibility you need, as we’re committed to exploring part‑time and flexible working opportunities, at every level of the organisation.

Why Tesco Insurance and Money Services?

Seeing your impact all around you: there’s no better feeling.

Our story

Making insurance and money services more rewarding and offering great value and choice – because we know little wins can make a big difference. We began life in 1997 and now help more than 2 million customers protect what matters to them. We deliver great customer service by empowering our people behind the scenes, who understand our customers and are driven by doing the right thing for them.

How to apply

We value our people and diverse teams and believe the variety of backgrounds and experiences make us stronger to achieve our goals. If you’re interested in finding out more about what a career at Tesco Insurance and Money Services looks like, click apply to find out more!