Senior Digital Designer Lead: Shape Campaigns & Growth

The Portfolio Group; Manchester; On-site; GBP 45,000 - 65,000; Full time

Job summary

The Portfolio Group is seeking a Digital Graphic Designer Lead in Manchester to shape creative direction and drive engagement across paid and organic channels. You’ll influence campaigns, guide brand consistency, and own cross-market creative strategies.

With 5+ years in graphic/digital design, you’ll lead a hands-on team, collaborating with marketing across digital content, eBooks, video and landing pages while staying ahead of trends and AI-enabled tools.

Qualifications

• 5+ years of commercial graphic/digital design experience.
• Adobe Creative Suite expertise (Photoshop, Illustrator, InDesign).
• Experience creating and managing Canva templates.
• Motion or animation experience with After Effects is a bonus.
• Strong cross-channel design understanding (paid social, web, email).
• Interest in AI/ emerging creative tech to improve ideas and efficiency (Runway/Veo helpful).
• Able to take a brief and turn it into effective creative.
• Strong communication and time-management skills.
• Portfolio and commercial experience matter more than degree.

Responsibilities

• Own the design process from concept through final delivery across digital channels.
• Create engaging creative for paid media, social, email, websites, campaigns, eBooks, presentations, infographics and more.
• Develop creative concepts and campaign ideas across channels and audiences.
• Shape and evolve global brand guidelines while allowing channel-specific flexibility.
• Work with marketing, paid media, SEO, content and campaigns to deliver high-performing creative.
• Use campaign data to understand what works and improve output.
• Add motion/animation to campaigns where it adds value.
• Coordinate with external agencies and partners to ensure quality and consistency.
• Provide creative direction to designers across regions.
• Stay up-to-date with design trends, technology and AI tools.
• Foster a culture of experimentation with testing and measurement.

Skills

5+ years experience

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Canva templates

Motion/Animation

AI creativity

Education

Graphic Design degree (desirable)

Tools

After Effects

Runway

Veo

Job description

The Portfolio Group is seeking a Digital Graphic Designer Lead in Manchester to shape creative direction and drive engagement across paid and organic channels. You’ll influence campaigns, guide brand consistency, and own cross-market creative strategies.

With 5+ years in graphic/digital design, you’ll lead a hands-on team, collaborating with marketing across digital content, eBooks, video and landing pages while staying ahead of trends and AI-enabled tools.