Senior Digital Commerce Lead

12180 Haleon UK Services Limited; United Kingdom; On-site; GBP 90,000 - 130,000; Full time

Job summary

Haleon seeks a Senior Digital Commerce Lead to accelerate profitable growth across established and emerging digital channels in the UK. You will own Amazon strategy, negotiate major plans, and develop launch roadmaps for TikTok Shop and similar platforms.

You will combine data insights with commercial leadership to optimize pricing, promotions and assortment. You’ll lead a cross-functional team, integrate market dynamics, and deliver governance on in-year performance while shaping Haleon’s

Qualifications

• Degree-level education and significant UK sales, commercial or digital commerce experience.
• Proven track record leading a major customer or complex remit with growth.
• Strong understanding of pureplay and marketplace models, with Amazon experience preferred.

Responsibilities

• Own strategic relationship and commercial plan for Amazon, delivering profitable sales and visibility.
• Identify opportunities across emerging digital commerce platforms and build business cases.
• Translate market context into clear recommendations and execution roadmaps.
• Lead pricing, promotion and portfolio strategies with data-driven insights.
• Manage cross-functional teams across Brand, Shopper, Category and Finance.

Skills

Analytical thinking

Negotiation

Stakeholder management

Leadership

Education

Degree-level education

Tools

Excel

Power BI

SQL

Job description

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Senior Digital Commerce Lead

The Senior Digital Commerce Lead is responsible for accelerating Haleon’s profitable growth across established and emerging digital commerce customers. The role has primary accountability for Amazon new business development across platforms such as TikTok Shop, Joybuy and other emerging digital commerce models. The role combines strategic customer leadership, commercial execution and market insight. It assesses market dynamics, customer strategies and execution levers, turning insight into execution recommendations for both short term sales growth and long term execution roadmaps. The role is responsible for defining and unlocking the growth potential ensuring Haleon brand visibility translates to profitable sales growth and sustainable customer growth. The successful candidate will be comfortable navigating complex data sets, building product-level pricing models and promotional strategies, and placing customer performance within the broader market context of how digital commerce customers are seeking to grow their platforms.

Key responsibilities

• Customer and commercial leadership – Own the strategic relationship and full commercial plan for Amazon, building a clear joint business plan that delivers profitable sales, share, visibility and cash outcomes. Lead complex negotiations and commercial decisions, balancing customer ambition with Haleon’s financial and strategic priorities.
• Emerging customer development – Identify, assess and prioritise business development opportunities across emerging digital commerce customers, including TikTok Shop, Joybuy and future pureplay platforms. Build evidence-based business cases, route-to-market recommendations and scalable launch plans, including clear investment, capability and profitability requirements.
• Market and customer strategy – Maintain a strong external perspective on digital commerce market dynamics, customer strategies, marketplace models, competitor activity and consumer behaviour. Translate this context into clear recommendations on where Haleon should play, how it should win and which execution levers will create the greatest value.
• Pricing, promotion and portfolio optimisation – Lead product-level pricing and promotional strategy across the remit, using detailed performance, margin, elasticity, mix and trade investment analysis. Recommend the right assortment, pack-price architecture, promotional proposition and customer terms to deliver competitive, sustainable growth.
• Data-led performance management – Connect multiple internal and external data sources to build a robust view of customer, category, brand and SKU performance. Translate complexity into decision-ready insight, identifying growth drivers, risks, execution gaps and in-year course-correction actions.
• Digital shelf, media and execution – Drive best-in‑class availability, content, search, ratings and reviews, retail media and conversion across pureplay customers. Ensure investment and execution plans are aligned to brand priorities and measured against clear commercial outcomes.
• Financial management – Own the P&L for the customer remit, including sales, gross margin, operating profit, trade investment, media effectiveness, forecast accuracy and cash flow. Build scenarios and make timely trade-offs to protect delivery while investing behind future growth.
• Cross‑functional leadership – Lead a connected customer team across Brand, Shopper, Category, NRM, Finance, Supply, Digital Commerce and Operations. Create clarity on priorities, remove barriers and ensure Haleon responds to customer and market developments with pace.
• Capability and leadership – Act as a subject‑matter expert for Amazon and emerging pureplay models, sharing learning across the Sales community, coaching colleagues where appropriate and strengthening Haleon’s broader digital commerce capability.

Key accountabilities and outcomes

• Delivery of profitable sales, share and cash targets across Amazon and the wider pureplay remit.
• A clear, insight‑led Amazon customer strategy and joint business plan with strong in‑year execution and governance.
• A prioritised pipeline of emerging digital commerce opportunities supported by robust business cases and route‑to‑market recommendations.
• Improved product‑level pricing, promotional effectiveness, mix and trade investment returns.
• Stronger digital visibility, availability, conversion and retail media effectiveness across priority brands and categories.
• Accurate forecasts and timely course correction based on an integrated view of customer, market and operational performance.
• Strong senior customer relationships and effective cross‑functional alignment behind agreed priorities.

Qualifications and skills

• Essential Degree‑level education, or equivalent experience, with significant UK sales, commercial or digital commerce experience.
• Proven track record of leading a major customer or complex commercial remit and delivering sustainable, profitable growth.
• Strong understanding of pureplay and marketplace business models, with Amazon experience strongly preferred.
• Deep commercial and financial acumen, including P&L ownership, forecasting, investment choices and cash‑flow management.
• Advanced analytical capability and confidence working with large, complex data sets and multiple systems.
• Experience building and executing product‑level pricing, promotion, assortment and mix strategies.
• Ability to assess market dynamics and customer strategies, connect them to Haleon priorities and recommend a clear route forward.
• Excellent negotiation, influencing and stakeholder‑management skills, including credibility with senior internal and external partners.
• Ability to simplify complexity, make evidence‑based trade‑offs and act at pace in a matrix environment.
• Entrepreneurial mindset and curiosity to identify, test and scale emerging customer opportunities.
• Preferred Experience with Amazon Vendor, Seller or hybrid operating models.
• Experience of retail media, digital shelf optimisation and online performance metrics.
• Experience evaluating or launching new digital commerce customers, marketplaces or social commerce propositions.
• FMCG, consumer healthcare, consumer goods or retail experience.

Leadership behaviours

Thinks beyond today’s performance to identify tomorrow’s growth opportunities. Uses data and external insight to challenge conventional thinking and recommend decisive action. Balances customer partnership with disciplined delivery of Haleon’s commercial priorities. Creates clarity from complexity and communicates recommendations in a compelling, decision‑ready way. Builds followership across functions and works with pace, accountability and curiosity.

Job Posting End Date 2026-11-13

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong. During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Welcome to Haleon

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity. Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science. Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.