Senior Demand Generation Manager

NetDocuments; United Kingdom; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology firm is seeking a Senior Demand Generation Marketing Manager to develop and execute demand strategies for the SMB segment across the EMEA region. This role involves designing impactful campaigns, managing budgets, and analyzing performance. Candidates should have a strong background in demand generation, SaaS marketing, and analytical skills to enhance revenue growth. The company offers a hybrid work model and excellent benefits.

Benefits

Healthcare premiums covered

Pension match at 4%

24 PTO and 8 paid holidays

Qualifications

• Minimum 5 years in demand generation or marketing strategy.
• SaaS marketing experience specifically within the SMB space.
• Demonstrated track record of managing demand generation campaigns.

Responsibilities

• Develop and execute demand generation strategies.
• Plan, launch, and analyze omni-channel campaigns.
• Measure ROI and forecast demand flow.

Skills

Critical thinking

Strong communication

Collaboration

Tools

Marketo

Salesforce

Google Analytics

Job description

Overview

NetDocuments is seeking an experienced and driven Senior Demand Generation Marketing Manager to accelerate growth across the EMEA region. In this role, you will own the demand strategy for the Small and Mid-Market segments, leading the design and execution of high-impact campaigns, managing budgets, and analyzing ROI. You’ll bring fresh, innovative approaches to optimize performance and ensure measurable success. Partnering closely with sales leadership, you’ll play a key role in driving pipeline and revenue growth. Reporting directly to the Sr. Director of Demand Generation, International, this high-visibility role will directly shape how we engage and convert small and mid-market buyers across the EMEA legal industry.

NetDocuments is a hybrid, remote-friendly workplace. Come join our team and work inspired each day!

What You Will Do

• Own Demand Strategy & Pipeline Goals
  • Develop and execute demand generation strategies to achieve pipeline targets.
• Segment Expertise & Campaign Execution
  • Act as the subject matter expert for small and mid-market buyers.
  • Plan, launch, and analyze omni-channel campaigns across paid media, SEO/GE0, content syndication, webinars, and events (live & virtual).
• Generative Engine Optimization (GEO) & Search Visibility
  • Incorporate GEO into the digital strategy to ensure visibility in generative AI-driven search results, optimizing content and messaging for AI assistants and search engines.
• Use AI-powered tools to segment audiences, personalize campaigns at scale, and predict lead behavior for better conversion outcomes.
• Drive continuous experimentation with A/B testing, multivariate testing, and emerging tactics. Use insights to iterate and improve campaign performance across inbound and outbound channels.
• Collaborate with internal teams to deliver content for every stage of the funnel (white papers, case studies, landing pages) aligned with campaign channel mix.
• Analytics & Forecasting
  • Measure ROI, forecast demand flow, and track lead-to-opportunity conversion rates.
• Partner with sales and sales operations to ensure seamless lead handoff, optimize lead scoring, and increase conversion at each funnel stage.
• Gather ideas and best practices from customers, colleagues, and industry experts; share insights across the marketing and sales organization.

What Will Make You Stand Out

• Ability to think critically and communicate complex information
• Strong communication, writing and presentation skills
• Spirit of collaboration and cross-functional alignment

What You’ll Need to Be Successful

• Minimum 5 years in demand generation or marketing strategy
• SaaS marketing experience – specifically within the SMB space
• Minimum 1-year hands-on experience executing programs in Marketo
• Demonstrated track record of success directly managing demand generation campaigns within the Small and Mid-Market space
• Clear understanding of ROI analysis and proven analytical ability to track multiple campaigns, results, and recommend changes
• Demonstrated expertise in digital marketing strategy across paid search, paid social, programmatic advertising, display, SEO and content syndication
• Proven ability to optimise performance through A/B testing, audience targeting, and campaign analytics
• Advanced, hands-on use of Salesforce, Marketo and Google Analytics
• Knowledge of lead management, marketing automation and demand generation with focus on impact/revenue
• Experience partnering with product, product marketing, creative services, channel partners, sales and sales leadership on campaigns driving revenue growth
• Advanced knowledge of lead scoring and lead nurturing best practices
• Strong project management and planning skills to manage multiple projects simultaneously
• Customer-centric focus
• Ability to turn data into marketing intelligence and action-oriented analysis

What You’ll Love About NetDocuments

• Healthcare premiums company covered
• Pension match at 4% company contribution
• Twice a year merit increases
• 24 PTO a year, plus 8 paid holidays
• Authenticity and accountability from leadership
• Connection, access, and mentorship from exceptional leaders
• Growing company with opportunities for advancement

NetDocuments is an Equal Opportunity Employer and prohibits discrimination and harassment of any kind. All employment decisions are based on business needs, job requirements, individual qualifications, without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, marital status, sexual orientation, gender identity and/or expression, military and veteran status, or any other status protected by laws or regulations.

We are committed to providing a work environment free of discrimination and harassment and to ensuring equal employment opportunities for all who apply.

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