Senior Data Scientist - Customer/Marketing

ASOS; City Of London; Hybrid; GBP 100,000 - 125,000; Full time

Job summary

A global online retailer in London seeks a Senior Data Scientist specialized in causal inference and statistics. This role is pivotal in enhancing marketing effectiveness, requiring collaboration across various teams. Ideal candidates are experienced in Python and deep learning frameworks, and possess hands-on knowledge of geo-experimentation techniques. A competitive benefits package, including employee discounts and development opportunities, is offered.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to learning materials

25 days annual leave plus celebration day

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Experience in causal inference and developing geo-experimentation frameworks.
• Knowledge of retail, marketing, or ecommerce.
• Comfortable working with Python and deep learning frameworks.

Responsibilities

• Drive technical development of geo-experimentation product.
• Keep up to date with state-of-the-art research.
• Develop and improve code and technology.
• Mentor and coach junior team members.

Skills

Causal inference techniques

Python software stacks

Deep learning frameworks (TensorFlow/Keras, PyTorch)

Collaboration with non-technical stakeholders

Job description

Company Description

We’re ASOS, the online retailer for fashion lovers all around the world. We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions. We are proud members of Inclusive Companies, Disability Confident Committed and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list. Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

We are looking for a Senior Data Scientist, with expertise in causal inference and statistics, to join our cross-functional Marketing Effectiveness team. Our Marketing Effectiveness team plays a key role helping ASOS provide the best shopping experience to millions of customers, using techniques such as incrementality testing and media mix modelling to understand, measure and optimise marketing spend. The role offers broad exposure to ASOS, requiring close collaboration with retail, marketing and technology divisions.

Details:

• Driving the technical development and improvements of our geo-experimentation product used to model incremental uplift of ASOS’ digital spend, and our media mix modelling capability that supports long‑term media planning.
• You will be keeping up to date with relevant state‑of‑the‑art research, taking part in reading groups alongside other scientists, with the opportunity to publish novel prototypes for the business at top conferences.
• You will be continually developing and improving our code and technology, taking an active role in the conception of brand‑new features for our millions of global customers.
• You will be mentoring and coaching junior members of the team, supporting their technical progress.

We believe being together in person helps us move faster, connect more deeply, and achieve more as a team. That’s why our approach to working together includes spending at least 2 days a week in the office. It’s a rhythm that speeds up decision‑making, helps ASOSers learn from each other more quickly, and builds the kind of culture where people can grow, create, and succeed.

Qualifications

About You

• You are an experienced Applied Scientist with hands on experience of using causal inference techniques. Ideally with experience of developing geo‑experimentation frameworks, and/or MMM models that have been used to measure the impact of digital media spend.
• Will have some knowledge or experience of working in retail, marketing, or the ecommerce industry. You thrive in working in a cross‑functional platform, including scientists, engineers, and non‑technical stakeholders.
• You are comfortable working in Python software stacks and familiar with at least one deep learning framework (such as TensorFlow/Keras and PyTorch) and enjoy going from ideas and prototypes into products and applications.

Benefits

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits