Senior Data & Insights Executive

The Goat Agency; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

The Goat Agency in London (Hybrid) is seeking a Senior Data & Insights Executive to lead analysis and translate data into strategic guidance for influencer campaigns. You will work with IBEX 2.0 and cross-functional teams to uncover trends, measure performance, and inform client strategies.

You will mentor junior analysts, present findings clearly, and champion data-driven storytelling while maintaining high accuracy and attention to detail across campaigns and markets.

Qualifications

• Interest in consumer behaviour, social media, creators and trends.
• Ability to turn research into clear, concise stories.
• Strong written and verbal communication skills.
• Organised with attention to detail and multiple deadlines.
• Experience with desk research, social listening or campaign reporting is a plus.

Responsibilities

• Insight generation and analysis of campaign data, competitor performance and consumer sentiment.
• Transform complex data into clear, strategic recommendations for campaigns.
• Utilise data platforms to visualise and present data effectively.
• Collaborate with cross-functional teams and manage stakeholder expectations.
• Mentor junior team members and contribute to process improvements.

Skills

Data analysis

Data storytelling

Stakeholder management

Excel/Google Sheets

Tools

IBEX 2.0

Job description

Job Title: Senior Data & Insights Executive

Location: London (Southbank)

Working model: Hybrid

About The Goat Agency:

Goat is part of WPP Media, the world’s leading media investment company. Since 2015, we've been pioneers in influencer marketing, helping brands leverage the power of social to achieve real, measurable results. Today, we stand as the global leader in the space, delivering award-winning campaigns across 70+ countries.

As part of our team, you'll collaborate with 500+ social natives worldwide, driving cutting-edge influencer campaigns for some of the most exciting brands. Whether it’s short-term activations or long-term ambassador programs, we treat influencer marketing as a full-funnel channel that drives awareness, engagement, and conversions.

Our data-driven approach is built on insights from tracking over 100,000 influencers and campaign performance. We combine this with expert relationship management, social-first creative strategy, paid media, and advanced tracking, measurement, and optimisation to deliver results that matter.

About The Opportunity:

We are looking for a skilled and proactive Senior Data & Insights Executive to join our growing Intelligence team. This role is a fantastic opportunity for an experienced analyst to take the next step in their career, taking on more complex projects and greater responsibility.

As a Senior Data & Insights Executive, you will work with a greater degree of autonomy, conducting in-depth analysis and transforming data into compelling strategic insights. You will confidently navigate our internal data platforms, including IBEX 2.0, to uncover trends and performance drivers. You will also begin to mentor junior members of the team, sharing your knowledge and helping to uphold the quality of our analytical output.

This role requires a confident analyst with a passion for data storytelling and a desire to make a tangible impact on client strategy.

Key Responsibilities:

• Insight Generation & Analysis:
• Conduct sound and confident analysis of campaign data, competitor performance and consumer sentiment.
• Transform complex data sets into clear, compelling stories and strategic recommendations with minimal supervision.
• Utilise advanced features of our data platforms to find innovative ways to visualise and present data.
• Ensure the highest standard of accuracy and attention to detail in all analytical work.
• Project & Stakeholder Management:
• Take ownership of specific analytical projects, from initial data gathering to final report delivery.
• Collaborate effectively with cross-functional teams, providing data-driven guidance and solutions for campaigns.
• Confidently communicate findings and recommendations to internal stakeholders.
• Act as a role model for junior team members, providing guidance on analytical techniques and best practices.
• Contribute to the continuous improvement of the team by staying updated on new platforms, tools and methodologies and making recommendations for their implementation.

Role Requirements:

• A strong interest in consumer behaviour, social media, creators, culture and emerging trends.
• Curiosity and critical-thinking skills, with the ability to look beyond surface-level observations and consider why something matters.
• Some experience conducting desk research, competitor analysis, social listening or campaign reporting.
• An ability to turn research and information into clear, concise and engaging stories.
• Good written and verbal communication skills, with a willingness to build confidence in presenting findings.
• Strong organisational skills and attention to detail, with the ability to manage multiple tasks and deadlines.
• Working knowledge of Excel or Google Sheets; experience with social listening, research or audience intelligence tools would be beneficial but is not essential.
• A proactive, collaborative and solution-focused approach, with a willingness to ask questions and learn.
• No advanced coding, scripting or complex data-modelling experience is required.