Senior Data Analyst - Financial Services

Shareforce; Basingstoke; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

Shareforce is expanding a high-impact analytics capability to shape performance across marketing, sales and customer operations. The Senior Data Analyst will own insights, influence strategy and partner with data engineering to advance data governance and scalable dashboards.

The role requires advanced SQL, experience with large datasets and a track record of driving business outcomes in performance-led environments. Hybrid work with UK-based travel to offices is available.

Qualifications

• Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment.
• Advanced SQL and experience working with large, complex datasets.
• Strong experience with data visualisation tools (Power BI, Tableau, etc.)
• Proven ability to influence stakeholders and drive business outcomes.
• Experience delivering insight in fast-paced, performance-led environments.

Responsibilities

• Own and deliver insight across key commercial areas (lead generation, conversion, retention).
• Identify opportunities to improve performance and drive measurable outcomes.
• Act as a bridge between business and data engineering teams.
• Partner with senior stakeholders to influence decision-making and strategy.
• Design and implement analytics approaches to optimise customer journeys.
• Lead on experimentation frameworks (A/B testing, performance measurement).
• Build scalable dashboards and reporting aligned to business KPIs.
• Support development of data models, definitions and data quality, ensuring strong data governance standards.
• Mentor junior analysts and contribute to the wider data capability.

Skills

SQL

Data Visualization

Stakeholder influence

Commercial analytics experience

Tools

Power BI

Tableau

Job description

We are supporting the build-out of a high-impact analytics capability within a market-leading, data-driven Life Insurance intermediary. This role is for a Senior Data Analyst who combines strong analytical capability with commercial thinking and stakeholder influence. You will play a key role in shaping how data is used to drive performance across marketing, sales and customer operations. This is a highly visible role with direct impact on revenue, conversion and strategic decision-making.

Key Responsibilities

• Own and deliver insight across key commercial areas (lead generation, conversion, retention)
• Identify opportunities to improve performance and drive measurable outcomes
• Act as a bridge between business and data engineering teams
• Partner with senior stakeholders to influence decision-making and strategy
• Design and implement analytics approaches to optimise customer journeys
• Lead on experimentation frameworks (A/B testing, performance measurement)
• Build scalable dashboards and reporting aligned to business KPIs
• Support development of data models, definitions and data quality, ensuring strong data governance standards
• Mentor junior analysts and contribute to the wider data capability

Skills & Experience Profile

• Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment
• Advanced SQL and experience working with large, complex datasets
• Strong experience with data visualisation tools (Power BI, Tableau, etc.)
• Proven ability to influence stakeholders and drive business outcomes
• Experience delivering insight in fast-paced, performance-led environments

Desirable

• Marketing / growth / sales analytics experience
• Background in insurance, financial services or high-volume B2C businesses
• Experience with experimentation and optimisation frameworks
• Python / R or exposure to advanced analytics
• Experience with modern data platforms (such as Azure, Databricks, Snowflake, BigQuery)

Additional Information

• Salary£65,000 - £75,000 (based on experience) + benefits package
• Location: Hybrid working with onsite travel tothe office in Basingstoke.
• Candidates must have the right to work andresidein the UK.