Senior Data Analyst: Drive Growth with Insights (Hybrid)

Shareforce; Basingstoke; On-site; GBP 65,000 - 75,000; Full time

Job summary

Shareforce is expanding a high-impact analytics capability to shape performance across marketing, sales and customer operations. The Senior Data Analyst will own insights, influence strategy and partner with data engineering to advance data governance and scalable dashboards.

The role requires advanced SQL, experience with large datasets and a track record of driving business outcomes in performance-led environments. Hybrid work with UK-based travel to offices is available.

Qualifications

• Strong experience in a Data Analyst / Senior Data Analyst role within a commercial environment.
• Advanced SQL and experience working with large, complex datasets.
• Strong experience with data visualisation tools (Power BI, Tableau, etc.)
• Proven ability to influence stakeholders and drive business outcomes.
• Experience delivering insight in fast-paced, performance-led environments.

Responsibilities

• Own and deliver insight across key commercial areas (lead generation, conversion, retention).
• Identify opportunities to improve performance and drive measurable outcomes.
• Act as a bridge between business and data engineering teams.
• Partner with senior stakeholders to influence decision-making and strategy.
• Design and implement analytics approaches to optimise customer journeys.
• Lead on experimentation frameworks (A/B testing, performance measurement).
• Build scalable dashboards and reporting aligned to business KPIs.
• Support development of data models, definitions and data quality, ensuring strong data governance standards.
• Mentor junior analysts and contribute to the wider data capability.

Skills

SQL

Data Visualization

Stakeholder influence

Commercial analytics experience

Tools

Power BI

Tableau

Job description

Shareforce is expanding a high-impact analytics capability to shape performance across marketing, sales and customer operations. The Senior Data Analyst will own insights, influence strategy and partner with data engineering to advance data governance and scalable dashboards.

The role requires advanced SQL, experience with large datasets and a track record of driving business outcomes in performance-led environments. Hybrid work with UK-based travel to offices is available.