Senior Data Analyst

Talantir; Manchester; Hybrid; GBP 42,000 - 64,000; Full time

Benefits offered by this job

28 days holiday

Training via Bauer Academy

Enhanced family leave

Flexible working

Job summary

Bauer Media in Manchester is seeking a Senior Data Analyst to drive revenue delivery and operational excellence for our UK radio competitions team. You’ll analyze listener and customer engagement across SMS, online, app and web, building insights that shape strategy and testing.

The role requires strong SQL, experience with Power BI or Tableau, and a track record in segmentation, lifecycle metrics, and testing. Hybrid role with a Manchester office and flexible work options.

Qualifications

• Significant experience as a data/BI/insight analyst using SQL.
• Strong SQL skills, comfortable with large transactional datasets.
• Experience with at least one BI/visualisation tool (Power BI or Tableau).
• Experience analysing customer behaviour, segmentation, funnels or lifecycle metrics.
• Good grasp of statistics (A/B testing, significance, basic regression/propensity).
• Excellent communication skills – able to tell a clear story with data.

Responsibilities

• Use SQL (e.g. Redshift) to extract and transform competition and customer data.
• Build and maintain dashboards (e.g. in Power BI/Tableau).
• Analyse competition entry behaviour across channels (SMS, online, app, web).
• Identify customer segments and trends in competition formats, prize types, price points and entry patterns.
• Build and maintain views of customer lifecycle and frequency.
• Evaluate mechanics and recommend changes to improve engagement and ROI.
• Own regular reporting on competition performance: entries, unique players, conversion, Design and analyse tests (e.g. different price points, copy, prize types, entry limits).
• Provide clear recommendations on what to scale, stop or refine based on data.
• Partner with SMEs in the Consumer Competitions team to understand their questions and turn them into clear analytical briefs.
• Present insights and recommendations in a straightforward, non-technical way – focusing on "so what" and "what next".

Skills

SQL

BI/Insight analysis

Power BI

Tableau

Customer behaviour

Statistics

Storytelling with data

Tools

Power BI

Tableau

Job description

Our Team: How we enrich everyday lifeYou’ll be joining the team behind some of the UK’s biggest and most loved radio competitions, including Make Me A Winner. Sitting within the Consumer Competitions Data team you’ll be responsible for reporting on and helping colleagues drive revenue delivery and operational excellence.

The Difference you will makeAs Senior Data Analyst, you’ll be the go to person for understanding how listeners and customers engage with our competitions across multiple channels – from SMS and online forms to app and web entries.

Your role

• Use SQL (e.g. Redshift) to extract and transform competition and customer data.
• Build and maintain dashboards (e.g. in Power BI/Tableau).
• Analyse competition entry behaviour across channels (e.g. SMS, online, app, web).
• Identify customer segments and trends in competition formats, prize types, price points and entry patterns.
• Build and maintain views of customer lifecycle and frequency.
• Evaluate mechanics and recommend changes to improve engagement and ROI.
• Own regular reporting on competition performance: entries, unique players, conversion, Design and analyse tests (e.g. different price points, copy, prize types, entry limits).
• Provide clear recommendations on what to scale, stop or refine based on data.
• Partner with SMEs in the Consumer Competitions team to understand their questions and turn them into clear analytical briefs.
• Present insights and recommendations in a straightforward, non-technical way – focusing on "so what" and "what next".

The Skills you will bring

• Significant experience as a data/BI/insight analyst using SQL.
• Strong SQL skills, comfortable working with large transactional datasets.
• Experience with at least one BI/visualisation tool (e.g. Power BI, Tableau).
• Experience analysing customer behaviour, segmentation, funnels or lifecycle metrics.
• Good grasp of statistics (e.g. A/B testing, significance, basic regression/propensity).
• Excellent communication skills – able to tell a clear story with data.

Working Pattern/Location

This is a full-time role, Monday – Friday, 37.5 hours a week. We also support a hybrid working model that balances working from home and our office in Manchester (Castle Quays).

What’s in it for you

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here