Senior Data Analyst

Pulse Advertising GmbH; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading advertising agency in London is seeking a Senior Data Analyst to provide strategic insights through analysis of social media data. You will lead performance analysis, mentor junior analysts, and apply data science methods to enhance marketing strategies. The ideal candidate has 4-6 years of experience and expert knowledge of social analytics. A hybrid work model is offered, allowing flexibility in your work environment.

Benefits

Work abroad from various office locations

One-to-one coaching sessions

Team collaboration and workshops

Hybrid remote policy allowing two days from home

Offices in city centers

Pet-friendly offices

Qualifications

• 4-6 years of experience as a Data Analyst or hybrid Analyst / Scientist in relevant fields.
• Expert knowledge in social analytics, data visualization, and forecasting tools.
• Capable of designing scoring models and generating predictive insights.
• Deep understanding of social media dynamics and marketing metrics.
• Skilled at working with unstructured API data.
• Strong leadership and mentorship skills; fluent in English.

Responsibilities

• Lead performance analysis across social influencer and paid media.
• Oversee social listening, competitor benchmarking, and market analysis.
• Apply data science methods to develop predictive models.
• Analyze social API data and build benchmarks.
• Design and refine the Social Media Value metric.
• Mentor junior analysts promoting analytical rigor and creativity.

Skills

Databases

Data Analytics

Microsoft Access

SQL

Power BI

R

Tableau

Data Management

Data Mining

SAS

Data Analysis Skills

Analytics

Job description

We are seeking a Senior Data Analyst who goes beyond reporting and designing metrics engineering insights and building proprietary models. If you are passionate about data exploration modeling and social intelligence we would love to hear from you.

Tasks

• You lead performance analysis across social influencer and paid media delivering strategic recommendations
• You oversee social listening competitor benchmarking and market analysis to refine insights
• You apply data science methods and collaborate across teams to develop predictive models and data-driven product narratives
• You analyze social API data and build benchmarks across platforms, countries, content types and creator tiers to deliver actionable insights and contextual intelligence
• You design and refine the Social Media Value (SMV) metric integrating multiple data sources into one monetary value
• You mentor junior analysts promoting analytical rigor, creativity and strategic thinking

Requirements

• You have 4-6 years of experience as a Data Analyst or hybrid Analyst / Scientist in digital strategy, social, tech, marketing analytics or agency settings
• You possess expert knowledge in social analytics, data visualization, and forecasting tools like GWI Pulsar and Looker Studio
• You are capable of designing scoring models, developing KPIs, and generating predictive insights while translating technical results into strategic value for global clients
• You understand social media platform (TikTok, Instagram, YouTube) dynamics and influencer / creator marketing metrics deeply
• You are skilled at working with unstructured API data turning it into scalable, insightful frameworks
• You demonstrate strong leadership and mentorship skills and you’re fluent in English (any additional language is a plus)

Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations
• We love to see you grow: our careers coach is on hand for one-to-one coaching sessions and team workshops
• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes
• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week
• Keep your commute to a minimum: you’ll find all our offices right in the city centre
• For motivational high-paws and comforting cuddles, your four-legged friend is absolutely welcome at our offices

Key Skills

• Databases
• Data Analytics
• Microsoft Access
• SQL
• Power BI
• R
• Tableau
• Data Management
• Data Mining
• SAS
• Data Analysis Skills
• Analytics

Employment Type: Full Time

Experience: years

Vacancy: 1