Senior Data Analyst

Momentum Worldwide; City Of London; Vor Ort; GBP 60.000 - 90.000; Vollzeit

Zusammenfassung

Omnicom's London team is seeking a hands-on data analytics specialist who regularly uses SQL and Python to unlock insights from client data for marketing campaigns. You will lead data capture initiatives to improve data quality and volume, and apply AI-powered optimization to drive creative results.

You will create multivariate segments and quantify marketing impact for clients, while collaborating with a large, supportive team and presenting findings to non-technical stakeholders.

Qualifikationen

• 4+ years working agency, consulting or client side with customer or customer-related datasets - think marketing analytics, sales analysis, product analysis, consumer profiling etc.

Aufgaben

• Understand how to use a client's first party data to power above-the-line media buys.
• Lead a progressive data capture exercise that clients can use to understand data quality and volume.
• Use RAPP's AI tools to drive an ongoing creative optimization programme.
• Create multi-variate customer segments and measure the impact of marketing against this audience.

Kenntnisse

SQL

Python

Data analysis

Stakeholder communication

Statistics concepts

Tools

GCP

AWS

Azure

Jobbeschreibung

understand how to use a client's first party data to power above-the-line media buys.Lead a progressive data capture exercise that clients can use to understand how to drive overall levels of data quality and volume in their businessUse RAPP's AI tools to drive an ongoing creative optimization programmeCreate multi-variate customer segments and measure the impact of marketing against this audience

The Opportunity

RAPP's clients are hugely varied, as is the work they ask us to do. But what unites them is that data is a strategic imperative for them. You will be front and centre of what RAPP does, and a key part of delivering for and growing your client.You'll be joining a large (30+) group of talented and supportive people, in a group where culture and team cohesion really treat our team as grown ups. You will have proper autonomy to run your own projects - with the help of said supportive team, of course.Developing how we work and function as a team is a group endeavour, not just the
highest paid person in the room. You will be canvassed, and your voice listened to, around what our deliverables should look like and how our team should run.

ABOUT YOU - essential skills

You are hands on with data - you use SQL and/or Python regularly and write code to pull data from a GCP, AWS, Azure or equivalentYou're not a stats expert, but you do understand, use and can talk about some basic concepts (feature importance, regression, clustering, causation vs correlation), etc.You have 4+ years working agency, consulting or client side with customer or customer-related datasets - think marketing analytics, sales analysis, product analysis, consumer profiling etc. If you don't have this experience, you can show how what you've done before will compensate for this.You're comfortable taking data and turning it into tangible recommendations for a non-technical, decision-making audience. Ideally this would include answering a mix of more tactical (post campaign
analysis, investment analysis, media evaluation) and strategic questionsYou're a strong communicator, and are used to working closely with and presenting to internal non-technical stakeholders or clientsYou are curious, ask a lot of questions and are interested in the "why" of data - what it means, and what clients should do with it. That curiosity extends to a desire to understanding a dataset and not just taking it at face value - you are accurate, detail-oriented and if a piece of data looks wrong, you'll want to know why that might be.You'll get a kick working across multiple teams (at a client level and an analytics level), learning from others and sharing things you've learned with youYou'll be OK working independently and happy to run projects with limited oversight.

ABOUT YOU - NICE TO HAVES

You will likely work across some of the following areas in your RAPP career and experience of any of the below is a plus; if you have experience of
none of these things but think you fit the main criteria, we'd still love to hear you.Creating data pipelines and scheduling regular batch jobs (in Airflow or equivalent).Working with cloud environments in an engineering capacityMarketing orchestration/ad tech tools/stacks (Salesforce/Braze/Adobe/DSPs etc)Social analyticsAttribution/MMMBrief writing for more junior team membersBusiness casingCustomer segmentation and modelingRunning test and learn programmesCustomer journey/experience planningTagging, tracking and taxonomyTeam management/mentoring
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: SummaryLocation: London, London, United KingdomType: Full time