Senior Customer Marketing Manager - On Trade

Brown-Forman; City Of London; On-site; GBP 55,000 - 75,000; Full time

Job summary

A leading spirits company in London seeks an experienced Customer Marketer to develop strategies for key On Trade customers. The role involves managing brand activations, overseeing budgets, and building relationships with customer teams. Candidates should have a background in brand marketing and proven project management skills. This position offers growth opportunities and is crucial for delivering commercial success in the UK market.

Benefits

Equitable pay structures

Premium benefits

Diverse workforce support

Qualifications

• Prior relevant experience in FMCG/spirits.
• Experience in developing tenders, annual plans, and bespoke activations.
• Excellent communication and influencing skills.

Responsibilities

• Manage budget across customer marketing activations.
• Develop key customer relationships with marketing teams.
• Ensure timely delivery of brand and customer executables.

Skills

Brand / customer and trade marketing

Customer understanding and insight

Interpersonal skills

Project and budget management

Analytical and conceptual skills

Interpersonal skills

Education

Qualification in brand/customer and trade marketing

Experience in FMCG/Spirits

Job description

Overview

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What follows is a senior role within the Customer Marketing team focusing on maximizing value and commercial impact for our portfolio of brands with key On Trade Customers in the UK market, driving activation strategies for assigned channels and/or groups of On Trade customers. You will be an experienced Customer Marketer who combines strategic business thinking with the ability to manage multiple projects concurrently.

What You Can Expect

Value Creation

Translate the brand proposition into customer marketing activations that grow the P&L for the brand portfolio and customer by collaborating with Brand Marketing to ensure the consumer proposition clearly links to shopper and customer propositions

Accountable for managing budget across customer marketing activations, ensuring resources are allocated against key brands and business growth drivers by aligning with Brand Marketing and Sales

Evaluate activations to ensure that they deliver against agreed KPIs, critical success factors and ROI. Apply customer-specific learnings and insights into the annual planning cycle.

Strategic Relationships & Partnerships

Maintain our leading position in brand activation within our key customer base

Develop key customer relationships with customer buying, category and marketing teams to ensure that our brand /on-trade activations are the strongest within the category

Ensure you have a deep level of customer understanding to inform customers plans and take into consideration customer strategies and objectives

Partner with Brand Marketing to ensure the timely delivery of brand and customer executables to our Sales and National Account teams

Liaise with Account Managers on the execution of activation plans with an omni-channel approach

Work with the Sales and /Finance teams to evaluate activations and make recommendations for any changes that might benefit further activation plans

Measures of Success

Deliver the customer plans on time and on budget and ensure that they contribute to the overall delivery of the commercial target set by the company, measured through forecast review and EPOS performance

Activation delivery to the pre-agreed evaluation criteria from KPI’s and critical success factors

Personal performance measured through feedback, annual reviews and monthly check-ins

Drive for Results

Support the On Trade Channel Customer Marketing Controller in the development of the On-Trade Customer Marketing strategy to deliver annual commercial targets versus the annual budget

Support the annual activation agenda for the On-Trade channel, aligning with business goals, setting customer activation direction and priorities

Understand the consumer and brand proposition for each brand in the portfolio, ensuring that each is brought to life through customer activation plans

Challenge agency partners to continue to deliver best in class customer activations which excites shoppers at the point of purchase

Actively and regularly visit the trade, and gain an in-depth understanding of the operational challenges of the On-Trade on a day to day basis

Lead & Inspire

Be a champion for the On-Trade and for Customer Marketing - passionate to deliver best in class, premium On-Trade activations which meet the company’s requirements

Provide support to the On Trade Channel Customer Marketing Controller, delivering against the key priorities across the portfolio and day to day support on key projects

Act as a role model of Brown-Forman values, lead a diverse and inclusive culture where different perspectives are encouraged, and individuals feel connected and valued

What You Bring to the Table

Qualified in brand / customer and / trade marketing, with prior relevant experience in FMCG/ Spirits

Customer understanding and insight, must have developed tenders, annual plans and bespoke activations within a Customer Marketing role

Good interpersonal skills; able to develop and maintain effective working relationships with all levels of internal and external contacts and with diverse cultures

Strong project and budget management

Excellent analytical and conceptual skills, being able to translate insight into new ideas, strategies and recommend changes for growth

What Makes You Unique

Success for this position is dependent on a strong drive to deliver results, excellence in communication and influencing skills and bold, enterprise-wide thinking, and partnering with people

Self-starter, with proven ability to identify issues and projects, plan and prioritise. Demonstrate an ability to organise and manage multiple projects to completion by specific deadlines

Collaborative team player with excellent persuasiveness, interpersonal and conflict management skills enabling to create strong working relationships

Adaptable, flexible and resilient

Who We Are

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.