Senior Customer Marketing Manager

Hirehoot; Silverstone; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A B2B SaaS company is seeking a Customer Marketing Specialist to enhance their marketing strategies through storytelling and customer engagement. Responsibilities include building a library of case studies, conducting customer interviews, and launching a community. Ideal candidates have 3–5 years of experience in a similar role with strong storytelling skills and familiarity with CRM tools.

Benefits

Stock options

Retirement plans

Private healthcare

Well-being initiatives

Qualifications

• 3–5+ years in customer marketing, content marketing, or customer advocacy within a B2B SaaS business.
• Strong storytelling and interview skills with a track record of delivering high-quality customer assets.
• Experience supporting both PLG and sales-led motions with targeted customer content.
• Ability to build relationships with internal teams and external customers.

Responsibilities

• Build and maintain a library of case studies and quotes for marketing campaigns.
• Create and map proof points for different personas and stages.
• Launch and grow our customer community.
• Conduct interviews to surface insights for various marketing initiatives.

Skills

Customer marketing

Storytelling

Content marketing

Customer advocacy

Relationship building

Marketing writing

Tools

Salesforce

HubSpot

Notion

Job description

What you'll do:Customer Proof Points: Build and maintain a library of case studies, quotes, short-form stories, and stat packs to support GTM campaigns, PLG sign-up flows, and sales conversations.Sales & PLG Story Enablement: Create and map proof points for both upmarket deal support and scaled motions. Deliver tailored stories for different personas, stages, and regions.Reference & Advocacy Program: Stand up a system to track, manage, and activate customer references and advocates across sales, marketing, and product initiatives.Community Building: Launch and grow our customer community, engaging power customers, product champions, and advocates across both PLG and commercial accounts.Customer Insights & Feedback Loops: Conduct interviews, surface patterns, and share insights with Product Marketing, Growth, and Revenue Marketing to sharpen ICP understanding, campaign messaging, and product prioritisation.Event & Campaign Activation: Recruit customers for panels, webinars, advisory groups, or peer-to-peer moments as part of events, campaigns, or outbound ABM plays.AI-Enabled: Use AI tools to accelerate opportunity identification and increase the velocity of storytelling at scale.Where You’ll CollaborateRevenue Marketing: Provide proof points that strengthen GTM narratives, campaigns, and thought leadership programs.Product Marketing: Align customer stories with key personas, use cases, and positioning themes for both motions.Demand Gen & ABM: Support targeted campaigns with customer stories and references by vertical, segment, or account tier.Growth: Surface stories that resonate with PLG users and support conversion across onboarding, feature adoption, and lifecycle messaging.Customer Success: Partner to identify happy customers, manage outreach, and maintain long-term relationships with top accounts.Sales & SDRs: Deliver reference content, customer logos, and customer call opportunities that improve close rates and accelerate deals.

Additional Description

3–5+ years in customer marketing, content marketing, or customer advocacy within a B2B SaaS businessStrong storytelling and interview skills with a track record of delivering high-quality customer assetsExperience supporting both PLG and sales-led motions with targeted customer contentAbility to build relationships with internal teams and external customers alike, personable, thoughtful, and proactiveFamiliarity with CRM and marketing tools (e.g. Salesforce, HubSpot, Notion, etc.)Experience launching or contributing to early-stage customer communities or councilsStrong marketing writing skills to turn interviews into compelling narratives, craft high-impact copy, and tailor messages to different personas and funnel stagesBonus: Hands-on use of AI tools to draft or repurpose content, transcribe interviews, or scale personalisation

Stock options, retirement plans, private healthcare and well-being initiatives.