Senior Customer Insight & Data Manager

Grafton Recruitment International; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Customer Insight & Data Manager in London. This role involves leading the customer insight team, leveraging CRM and loyalty data to drive strategic initiatives. Candidates should have over 5 years of experience in data analytics, strong SQL skills, and a passion for data-driven decision-making. Competitive salary and benefits are offered.

Qualifications

• 5+ years in customer insight, data analytics, and research.
• Strong ability to query relational databases and optimize queries.
• Exceptional storytelling and presentation skills.

Responsibilities

• Lead and develop the customer insight team to deliver actionable insights.
• Own Bloomreach data analysis to power CRM and loyalty strategies.
• Drive segmentation and event tracking.

Skills

SQL

Customer insight

Data analytics

Research

Team leadership

Storytelling

CRM and segmentation knowledge

Tools

Bloomreach Engagement Platform

Job description

Overview

Senior Customer Insight & Data Manager

We're looking for a strategic and hands-on Senior Customer Insight & Data Manager to lead a customer-first transformation. You'll champion the voice of our guest harness CRM and loyalty data, and turn insight into action that fuels growth.

Responsibilities

• Lead and develop the customer insight team to deliver actionable insights
• Own Bloomreach data analysis to power CRM and loyalty strategies
• Drive segmentation, event tracking, and workflow integrations
• Champion experimentation: A/B testing, regression, CLV, churn prediction
• Lead brand health tracking and competitor analysis
• Create guest avatars and embed segmentation across the business
• Design and deliver ad hoc research (quant + qual, digital + face-to-face)
• Provide insight fuel for annual planning and strategic initiatives
• Manage agency partners and ensure insights drive commercial impact

Qualifications

• SQL is a must - strong ability to query relational databases, aggregate data, and optimize queries
• 5+ years in customer insight, data analytics, and research
• Mastery of Bloomreach Engagement Platform (3+ years preferred)
• Proven ability to lead teams and influence senior stakeholders
• Deep understanding of CRM, loyalty, segmentation, and customer lifetime value
• Exceptional storytelling and presentation skills
• Passion for guest-first thinking and data-driven decision-making