Senior Customer Engagement & Campaign Prioritisation Lead

HSBC; Birmingham; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global financial services provider is seeking a Customer Engagement Demand and Prioritisation Lead in Birmingham or London. This hybrid role involves leading cross-functional teams to develop and deploy effective customer engagement campaigns across various channels. The ideal candidate will have extensive experience in lifecycle marketing and a clear understanding of commercial banking products. The position offers career development opportunities and a competitive benefits package.

Benefits

Private healthcare

Enhanced maternity and adoption pay

Contributory pension scheme

Qualifications

• Extensive experience in lifecycle marketing or customer strategy, ideally within financial services.
• Understanding of commercial banking products across various segments.
• Ability to interpret customer data and KPIs into actionable recommendations.

Responsibilities

• Lead cross-functional squads to develop omnichannel campaigns.
• Collaborate with product teams to drive cross-sell opportunities.
• Integrate customer insights for ongoing engagement.

Skills

Lifecycle marketing experience

Analytical skills

Understanding of P&L drivers

Data-driven campaign management

CRM tools proficiency

Tools

Salesforce

Adobe Campaign

Marketo

Pega CDH

Job description

A global financial services provider is seeking a Customer Engagement Demand and Prioritisation Lead in Birmingham or London. This hybrid role involves leading cross-functional teams to develop and deploy effective customer engagement campaigns across various channels. The ideal candidate will have extensive experience in lifecycle marketing and a clear understanding of commercial banking products. The position offers career development opportunities and a competitive benefits package.