Senior CRO Manager

Hargreaves Lansdown; Bath; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading investment service provider is looking for a Senior CRO Manager to enhance user experience and drive digital performance. This role involves developing CRO strategies, managing a skilled team, and collaborating with various departments to identify opportunities for improvement. Ideal candidates should possess strong leadership and analytical skills to optimize conversion rates effectively.

Qualifications

• Experience in leading conversion rate optimization strategies.
• Strong analytical skills to assess user behavior.

Responsibilities

• Develop and execute CRO strategy aligned with business goals.
• Lead and mentor a team of CRO professionals.
• Manage CRO testing roadmap including A/B testing.

Skills

Leadership and mentoring

Conversion Rate Optimization (CRO)

Data analysis

Team management

Job description

Job Description

Excited to grow your career?

Our purpose is to make it easy for people to save and invest for a better future. We are looking for great people to join us, so please come and invest in YOUR future at HL.

We know that sometimes people can be put off applying for a job if they don't tick every box. If you're excited about working for us and have most of the skills or experience we're looking for, please go ahead and apply. We'd love to hear from you!

About the role

The Senior CRO Manager at Hargreaves Lansdown (HL) is responsible for leading the company's conversion rate optimisation strategy. This role plays a critical part in enhancing user experience and maximising digital performance through data-driven experimentation. The Senior CRO Manager oversees a team comprising a CRO Manager, two CRO Executives, and two Personalisation Managers, ensuring strategic alignment and operational excellence across all CRO initiatives.

What you'll be doing

• Developing and executing a comprehensive CRO strategy aligned with business goals.
• Leading and mentoring a team of CRO professionals and personalisation managers.
• Managing the CRO testing roadmap, including A / B and multivariate testing.
• Collaborating with UX, analytics, product, and marketing teams to identify optimisation opportunities.

Analysing test results and user behaviou...