Senior CRM Strategist — Ecommerce Loyalty & Personalisation

Zachary Daniels Recruitment; Rochdale; On-site; GBP 34,000 - 36,000; Full time

Job summary

A leading recruitment agency is seeking a dedicated Senior CRM Executive to enhance customer engagement for a fast-growing online retail client. This role involves developing data-driven CRM initiatives, executing email and SMS campaigns, and collaborating with various teams to improve customer loyalty. Ideal candidates will possess strong CRM experience and hands-on capabilities with leading platforms. A fun and supportive work environment is offered along with competitive salary and benefits.

Benefits

Competitive salary

Free breakfast Friday

Free on-site gym

Early finish Friday

Qualifications

• Proven experience in CRM, email marketing or customer retention within retail or eCommerce.
• Hands-on capability using CRM platforms such as Klaviyo and Shopify.
• Strong analytical capability with comfort working in tools such as Google Analytics and Looker.

Responsibilities

• Develop and execute data-driven CRM initiatives.
• Deliver compelling and personalised communication through email and SMS.
• Enhance loyalty propositions to increase customer lifetime value.

Skills

CRM experience

Email marketing

Customer retention

Analytical skills

Communication

Project management

Automation

Segmentation

Personalisation at scale

Tools

Klaviyo

Shopify

Google Analytics

Looker

Job description

A leading recruitment agency is seeking a dedicated Senior CRM Executive to enhance customer engagement for a fast-growing online retail client. This role involves developing data-driven CRM initiatives, executing email and SMS campaigns, and collaborating with various teams to improve customer loyalty. Ideal candidates will possess strong CRM experience and hands-on capabilities with leading platforms. A fun and supportive work environment is offered along with competitive salary and benefits.