Senior CRM Manager - Performance Marketing

Description This; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading financial institution in the UK is seeking a Senior CRM Manager focused on Performance Marketing. This role involves leading the strategy for personalized marketing campaigns across various channels, leveraging data insights to drive engagement and sales. The ideal candidate should have a strong background in performance marketing and CRM strategy, alongside excellent communication and leadership skills. The position offers a hybrid work model, allowing flexibility to work from home and the office, ensuring a collaborative environment.

Benefits

Private medical insurance

Annual performance-related bonus

Training and development opportunities

Life assurance

Paid volunteering days

Qualifications

• Proven track record in performance marketing with a focus on CRM.
• Experience designing and delivering high-impact marketing strategies.
• Strong understanding of digital marketing trends and technologies.

Responsibilities

• Set direction for engaging members through targeted marketing campaigns.
• Lead strategy for all 1:1 customer touchpoints.
• Turn data into actionable decisions to drive sales and engagement.

Skills

Performance Marketing

CRM Strategy

Data Analysis

Leadership

Communication

Job description

Senior CRM Manager - Performance Marketing

London, United Kingdom
Swindon, United Kingdom

We’re transforming how millions of people engage with their finances–delivering personalised, data-driven experiences that empower confident decisions. Our mission is bold: to provide timely, relevant, and deeply personalised content that puts our members first and creates real impact in their lives.

As Senior CRM Manager - Performance Marketing, you’ll play a pivotal role in shaping the future of our 1:1 communications strategy to drive product sales, customer engagement, and deliver financial targets. This is not just a marketing role–it’s a strategic leadership position within our Customer Marketing function, where you’ll leverage advanced data insights and cutting-edge CRM channels to deliver highly personalised experiences that meet individual banking needs.

Reporting directly to the Head of Performance Marketing, you’ll influence enterprise-wide decisions, lead innovation across all CRM touchpoints, and ensure every interaction resonates with our members’ behaviours and goals–ultimately driving sales volume, value, and customer satisfaction. At the heart of everything you do will be our 18 million members–because every decision we make starts and ends with them.

We are happy to consider flexible working approaches to help you perform at your best.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you’ll spend at least two days per week, or if part time you’ll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Uncompromisingly Customer, whatever our role

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

From January 2026, all Nationwide colleagues will benefit from private medical insurance

A highly competitive pension to help you build a strong foundation for retirement

Access to an annual performance related bonus

Training and development to help you progress your career

A great selection of additional benefits through our salary sacrifice scheme

Life assurance to provide peace of mind for you and your loved ones in the event of your death

Wellhub – access to a range of free and paid options for health and wellness

Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members – those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Senior Manager.

Banking - but fairer, more rewarding, and for the good of society

What you’ll be doing

In this role, you’ll set the direction for how we engage millions of members through highly targeted marketing campaigns. You’ll lead the strategy for all 1:1 touchpoints, including email, direct mail, push notifications, and in-app messaging – making sure every channel works together to deliver a seamless experience. Your day will involve turning data into decisions, shaping bold ideas, and guiding your team to deliver campaigns that drive measurable impact – sales volume, value, and customer engagement. You’ll work closely with senior stakeholders across the business to align priorities and push the boundaries of what great CRM marketing looks like.

About you

You will be an experienced Performance Marketer who has:

A strong track record of designing and delivering high-impact, personalised marketing strategies that meet clear customer needs and deliver measurable business results

Experience across multiple marketing disciplines, with deep CRM knowledge and strong commercial acumen. Ability to shape and execute enterprise-level marketing plans that align with strategic objectives

Expert understanding of CRM and digital marketing trends, tools, and technologies. A forward-thinking mindset with the ability to leverage emerging best practices and external insights to keep us ahead of the curve

Significant experience leading large-scale initiatives and high-performing teams, with the ability to influence senior stakeholders and drive alignment across complex organisational structures

Strong grasp of business strategy, marketing and communication frameworks, and the ability to translate strategic objectives into actionable plans

Exceptional negotiation and influencing skills, with a genuine passion for collaboration and building trusted relationships at all levels

Ability to engage, inspire, and influence colleagues and stakeholders through clear, compelling communication

A creative mindset with a passion for innovation, testing, and challenging the status quo to deliver breakthrough solutions

Advanced analytical skills with proven experience in using data and insights to inform strategy, optimise performance, and deliver continuous improvement

Outstanding strategic and operational planning capabilities, with a history of managing multiple priorities and making critical decisions under pressure

Executive Presence: Confidence and credibility to represent the function at senior forums and influence enterprise-wide decisions

Experience driving transformation and embedding new ways of working across large organisations

Familiarity with advanced CRM platforms, marketing automation, and AI-driven personalisation tools

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel- We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight- We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better- We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done- We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Job Info

• Job Identification 1415
• Locations 1 Threadneedle Street, London, Greater London, EC2R 8AY, GB
  Nationwide House, Swindon, Wiltshire, SN38 1NW, GB