Senior CRM Manager

Forward Role Recruitment; Manchester; Hybrid; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

Forward Role Recruitment is seeking a Senior CRM Manager for a well-known UK consumer brand in Manchester. This is a 12-month fixed-term contract with hybrid working (3 days onsite, 2 remote).

You will lead a team of four and shape customer communications, driving engagement and unlock growth through smarter segmentation, personalisation and lifecycle marketing. A data-driven mindset and stakeholder influence are essential.

Qualifications

• Proven CRM experience with multi-channel campaigns and commercial impact.
• Previous people management experience leading a CRM team.
• Strong understanding of segmentation, lifecycle marketing and personalisation.
• Data-driven mindset with ability to turn insights into actions.
• Confident in managing stakeholders and identifying growth opportunities.

Responsibilities

• Own CRM performance across the customer lifecycle, delivering against key KPIs and using opportunities to improve conversion, retention and reactivation.
• Lead customer segmentation strategy to create targeted, personalised journeys driving engagement and growth.
• Develop and optimise automated and trigger-based communications for relevant lifecycle messaging.
• Drive a test-and-learn culture using reporting and experiments to continually improve CRM performance.
• Collaborate with marketing, analytics and commercial teams to integrate CRM into wider growth strategies.

Skills

CRM strategy

Team leadership

Lifecycle marketing

Personalisation

Stakeholder management

Job description

Senior CRM Manager

Forward Role are partnering with a one of the most well-known UK consumer brands with a customer base in the millions, to find a Senior CRM Manager for a 12-month maternity cover contract.

Hybrid working (3 days onsite & 2 remote)

Manchester

Very competitive salary + Bonus

12 Month Fixed Term Contract (starting September 2026)

This is a fantastic opportunity to join a data-rich, customer-focused business where CRM is at the heart of the marketing strategy.

You'll lead a team of four and play a key role in shaping customer communications, driving engagement and unlocking growth through smarter segmentation, personalisation and lifecycle marketing.

Perfect for someone who loves using data and insight to influence strategy and deliver measurable results.

Responsibilities:

• Own CRM performance across the customer lifecycle, delivering against key commercial and engagement KPIs while identifying opportunities to improve conversion, retention and reactivation.
• Lead customer segmentation strategy, using data and insight to create targeted, personalised customer journeys that drive engagement and business growth.
• Develop and optimise automated and trigger-based communications, ensuring customers receive relevant messaging at the right stage of their lifecycle.
• Drive a strong test-and-learn culture, using reporting, analysis and experimentation to generate insights and continuously improve CRM performance.
• Collaborate with teams across marketing, analytics and commercial functions to ensure CRM is fully integrated into wider business and customer growth strategies.

What we’re looking for:

• Proven CRM experience with a track record of delivering successful multi-channel campaigns and driving commercial results.
• Previous people management experience, with the ability to lead, develop and motivate a high-performing CRM team.
• Strong understanding of customer segmentation, lifecycle marketing and personalisation strategies.
• Data-driven mindset, with the ability to turn insights into actions that improve performance.
• Confident managing stakeholders, influencing decisions and identifying new opportunities for growth in a fast-paced environment.