Senior CRM & Loyalty Strategy Lead

Matalan; Liverpool; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retailer is seeking a CRM Manager to lead the delivery of their CRM strategy across multiple channels. The role involves managing a team and optimizing customer loyalty initiatives while ensuring compliance and data integrity. Candidates should have extensive experience in CRM functions, customer segmentation, and various marketing channels, including email and SMS. This position offers benefits like staff discounts and career development opportunities.

Benefits

20% staff discount

Thrive Recognition Scheme

Wellbeing support

Life Assurance

Retail Rewards platform

Pension Scheme

Career development opportunities

Qualifications

• Highly experienced in leading a CRM function and managing multiple direct reports.
• Proven success in changing cohort behaviour as part of a Loyalty programme.
• Experience with various ESPs, with Salesforce Marketing Cloud being preferable.

Responsibilities

• Lead the CRM strategy, ensuring effective customer journeys and timely creative delivery.
• Optimise Salesforce Marketing Cloud for compliance and data quality.
• Embed a data-led culture, driving segmentation and personalisation.

Skills

CRM function leadership

Customer segmentation

Email marketing

Direct mail marketing

Data analysis

Test and learn methodology

Commercial awareness

GDPR compliance

Tools

Salesforce Marketing Cloud

Job description

A leading UK retailer is seeking a CRM Manager to lead the delivery of their CRM strategy across multiple channels. The role involves managing a team and optimizing customer loyalty initiatives while ensuring compliance and data integrity. Candidates should have extensive experience in CRM functions, customer segmentation, and various marketing channels, including email and SMS. This position offers benefits like staff discounts and career development opportunities.