Senior CRM & Lifecycle Marketing Lead

Preply; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading Ed-Tech company in the United Kingdom is seeking a Senior CRM & Lifecycle Marketer to drive high-impact marketing initiatives. In this role, you will design and optimize marketing strategies across key customer journeys and analyze performance to enhance user experiences. The ideal candidate has over 7 years of experience in CRM roles, a strong analytical mindset, and proficiency in tools like Looker and Amplitude. Enjoy a vibrant culture and competitive financial package while making a meaningful impact on learners worldwide.

Benefits

Generous monthly allowance for lessons

Learning & Development budget

Health insurance

Gympass-partnered wellness access

Qualifications

• 7+ years of experience in CRM/Lifecycle Marketing roles.
• Proficient in designing multi-channel CRM lifecycle programs.
• Data-driven analysis of campaign performance.

Responsibilities

• Design & optimize lifecycle marketing strategies.
• Analyze CRM performance across touchpoints.
• Own end-to-end campaign execution from briefing to performance analysis.

Skills

CRM expertise

Analytical mindset

Lifecycle automation

Customer segmentation

A/B testing

Tools

Looker

Amplitude

Braze

Job description

A leading Ed-Tech company in the United Kingdom is seeking a Senior CRM & Lifecycle Marketer to drive high-impact marketing initiatives. In this role, you will design and optimize marketing strategies across key customer journeys and analyze performance to enhance user experiences. The ideal candidate has over 7 years of experience in CRM roles, a strong analytical mindset, and proficiency in tools like Looker and Amplitude. Enjoy a vibrant culture and competitive financial package while making a meaningful impact on learners worldwide.