Senior CRM Executive – London

Blue Legal; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading global law firm is seeking a Senior CRM Executive in London. The role focuses on managing CRM systems, developing e-marketing campaigns, and assisting with digital marketing initiatives. Ideal candidates will have over 4 years of experience in a CRM role within professional services, with strong skills in CRM software and digital marketing tools. Competitive compensation is offered.

Qualifications

• Minimum of 4 years previous experience in a CRM role within a legal/professional services firm.
• Strong knowledge of CRM software/applications and e-Marketing tools, particularly InterAction and Vuture.
• Detail-oriented with strong problem-solving skills.

Responsibilities

• Manage CRM systems and resolve data management tickets.
• Develop targeted lists for key clients and track lead generation.
• Provide regular reports and insights on data quality and marketing campaigns.
• Create best practice guides and train staff on CRM and e-marketing communications.
• Enhance website content and drive digital marketing projects.
• Support event organization and provide technical support.

Skills

CRM management

e-Marketing

data management

digital marketing tools

reporting

Tools

InterAction

Vuture

Google Analytics

MS Office

Data Studio

CMS

Job description

A leading global law firm is seeking a Senior CRM Executive to join their London office. The role involves managing CRM systems, developing e-marketing campaigns, and assisting with digital marketing initiatives. You will also contribute to tracking and reporting activities aimed at enhancing overall marketing, business development, and client relations within the firm.

The Responsibilities:

• Working with the CRM Manager to resolve tickets, ensuring effective data management including archiving and cataloguing.
• Work closely with the team to develop targeted lists for key clients, tracking lead generation post-event.
• Develop regular reports from InterAction, providing insights on data quality initiatives, marketing campaigns, and mailings.
• Collaborate with the CRM Manager to create best practice guides and provide training for CRM database and email marketing communications.
• Regularly update and improve content on the firm’s website and driving continuous enhancement through large-scale digital marketing projects, and campaigns.
• Provide recommendations for social media management based on data insight, collaborating with digital marketing agency to optimise digital marketing activities.
• Support the Senior Events Executive to organise webinars, and provide pre-event training and technical support, and manage internal events.

The Candidate:

• Minimum of 4 years previous experience working in a CRM role within a legal / professional services firm.
• Strong knowledge of CRM software/applications and e-Marketing software, ideally InterAction and Vuture, including data stewarding functionality and data mapping.
• Strong working knowledge of desktop applications (MS Office applications) and digital marketing tools (Google Analytics, Data Studio, CMS, Vuture).
• Process driven and enjoys working with data and reporting with strong attention to detail and problem-solving skills.

Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.

Blue Legal offers the services of an employment agency for permanent work and an employment business for temporary work.

The Recruitment Process – How to get it right!

The cost and time spent recruiting can vary dramatically depending on the recruitment process you adopt. It’s important to know how to get the most out of your recruitment specialists […]

Providing executive recruitment, search and career coaching for legal professionals as well as business development, marketing, events, PR and communications professionals.

London

Blue Legal
70 Gracechurch St
London
EC3V 0HR
United Kingdom

0207 118 3003

New York