Senior CRM & Content Executive

for everyone group; Salford; On-site; GBP 32,000 - 36,000; Full time

Benefits offered by this job

Free on-site parking with EV charging

25 days Holiday + Bank Holidays

Training and development support

Life Insurance Cover

Health & Wellness Support

EAP service

Community volunteering and charity

Staff discounts across group brands

Job summary

For Everyone Group is seeking a Senior CRM & Content Executive in Manchester to own the customer communications calendar and deliver engaging campaigns across email, SMS, push notifications, WhatsApp, and other owned channels. You will plan, build and optimise customer journeys, develop automated communications and create compelling content that drives engagement, retention and satisfaction.

Collaborate with creative, customer service, digital and product teams to ensure timely,

Qualifications

• Experience in CRM, email marketing, content marketing or lifecycle marketing.
• Strong copywriting and communication skills.
• Experience using CRM or email marketing platforms such as HubSpot, Klaviyo, Mailchimp or similar.
• Experience using zapier preferred but not essential.
• Strong grasp of Google Analytics.

Responsibilities

• Own and manage the customer email campaign calendar.
• Create, schedule and deploy email campaigns.
• Write engaging, customer-focused email copy.
• Build and optimise audience segments.
• Maintain CRM best practices and database hygiene.

Skills

CRM & Email Marketing

Content Marketing

Lifecycle Marketing

Data analysis

Email copywriting

Tools

HubSpot

Klaviyo

Mailchimp

Zapier

Job description

Location: Manchester (Office Based)
Salary: £32,000 - £36,000 DOE
Reporting to: Head of eCommerce & Performance Marketing

About Us

We're a fast-growing business focused on delivering exceptional customer experiences across every stage of the customer journey.

As we continue to invest in retention, customer engagement and lifecycle marketing, we're looking for a Senior CRM & Content Executive to help us build meaningful relationships with our customers through email, automation, content and emerging communication channels.

This is an exciting opportunity for an ambitious CRM or marketing professional with a passion for driving experiences that convert, looking to take the next step in their career. The successful candidate will play a key role in developing and shaping our customer communications and retention strategy across For Everyone Group brands.

The Role

As our Senior CRM & Content Executive, you'll take ownership of our customer communications calendar and help deliver highly engaging campaigns across email, SMS, push notifications, WhatsApp and other owned channels. You'll be responsible for planning, building and optimising customer journeys, developing automated communications and creating compelling content that drives engagement, retention and customer satisfaction. Working closely with our creative, customer service, digital and product teams, you'll ensure customers receive the right message, at the right time, through the right channel.

Key Responsibilities

CRM & Email Marketing

• Own and manage the customer email campaign calendar
• Create, schedule and deploy email campaigns
• Write engaging, customer-focused email copy
• Build and optimise audience segments
• Maintain CRM best practices and database hygiene
• Support list growth and subscriber acquisition initiatives
• Monitor campaign performance and identify opportunities for improvement

Lifecycle Marketing & Automation

• Build and manage automated customer journeys and workflows
• Develop onboarding, nurture, retention and win-back campaigns
• Identify opportunities to automate manual customer communications
• Improve customer engagement through personalisation and segmentation
• Support retention initiatives and customer loyalty programmes

Multi-Channel Communications

• Expand communications beyond email into:
  • Push notifications
  • WhatsApp
  • SMS
  • In-app messaging
• Ensure a consistent customer experience across all channels and brands
• Test and optimise communication strategies across the customer lifecycle

Content Creation

• Produce high-quality email content and campaign copy
• Support website content creation and optimisation
• Write blogs, customer guides and educational content
• Create landing page and promotional copy
• Brief and collaborate with designers to deliver engaging campaigns
• Help ensure content aligns with brand tone of voice and commercial objectives
• Support lead nurturing activity through targeted CRM campaigns and automated customer journeys
• Build and optimise communications that help move prospective customers through the sales funnel
• Work with sales, customer service and marketing teams to develop content that supports customer conversion
• Create automated follow-up journeys for enquiries, quotations and abandoned purchases
• Support the delivery of installer, partner and customer engagement communications where appropriate for evec
• Identify opportunities to improve lead conversion through better segmentation, automation and personalisation

Performance & Reporting

• Track and report on CRM performance metrics
• Analyse customer behaviour and engagement trends
• Conduct A/B testing across campaigns and automations
• Deliver actionable recommendations to improve performance
• Support reporting on customer engagement, retention and lifecycle activity

About You

• Experience in CRM, email marketing, content marketing or lifecycle marketing
• Strong copywriting and communication skills
• Experience using CRM or email marketing platforms such as HubSpot, Klaviyo, Mailchimp or similar
• Experience using zapier preferred but not essential
• Strong grasp of the Google Suite of products, especially Google Analytics
• Experience building and managing email campaigns and customer journeys
• Strong attention to detail
• Excellent organisational and project management skills
• Comfortable analysing campaign performance and making data-led decisions
• Ability to manage multiple projects and deadlines simultaneously
• Experience with marketing automation platforms
• Experience with push notifications, WhatsApp or SMS marketing
• Understanding of customer retention and loyalty strategies
• Experience within eCommerce, technology or consumer-focused businesses
• SEO content writing experience
• Basic HTML email knowledge

About Us

We're a fast-growing, multi-channel retailer with operations across seven trading entities under the same group. Our products range from affordable home appliances to specialist commercial appliances, with a focus on delivering exceptional customer experiences across every stage of the customer journey. As we continue to invest in retention, customer engagement and lifecycle marketing, we're looking for a Senior CRM & Content Executive to help us build meaningful relationships with our customers through email, automation, content and emerging communication channels.

This is an exciting opportunity for an ambitious CRM or marketing professional with a passion for driving experiences that convert, looking to take the next step in their career. The successful candidate will play a key role in developing and shaping our customer communications and retention strategy across For Everyone Group brands.

To find out more about what it's like to work at For Everyone Group take a look at our Careers page and our LinkedIn profile.

The Role

As our Senior CRM & Content Executive, you'll take ownership of our customer communications calendar and help deliver highly engaging campaigns across email, SMS, push notifications, WhatsApp and other owned channels. You'll be responsible for planning, building and optimising customer journeys, developing automated communications and creating compelling content that drives engagement, retention and customer satisfaction. Working closely with our creative, customer service, digital and product teams, you'll ensure customers receive the right message, at the right time, through the right channel.

• Own and manage the customer email campaign calendar
• Create, schedule and deploy email campaigns
• Write engaging, customer-focused email copy
• Build and optimise audience segments
• Maintain CRM best practices and database hygiene
• Support list growth and subscriber acquisition initiatives
• Monitor campaign performance and identify opportunities for improvement

• Build and manage automated customer journeys and workflows
• Develop onboarding, nurture, retention and win-back campaigns
• Identify opportunities to automate manual customer communications
• Improve customer engagement through personalisation and segmentation
• Support retention initiatives and customer loyalty programmes

• Expand communications beyond email into:
  • Push notifications
  • WhatsApp
  • SMS
  • In-app messaging
• Ensure a consistent customer experience across all channels and brands
• Test and optimise communication strategies across the customer lifecycle

• Produce high-quality email content and campaign copy
• Support website content creation and optimisation
• Write blogs, customer guides and educational content
• Create landing page and promotional copy
• Brief and collaborate with designers to deliver engaging campaigns
• Help ensure content aligns with brand tone of voice and commercial objectives
• Support lead nurturing activity through targeted CRM campaigns and automated customer journeys
• Build and optimise communications that help move prospective customers through the sales funnel
• Work with sales, customer service and marketing teams to develop content that supports customer conversion
• Create automated follow-up journeys for enquiries, quotations and abandoned purchases
• Support the delivery of installer, partner and customer engagement communications where appropriate for evec
• Identify opportunities to improve lead conversion through better segmentation, automation and personalisation

• Track and report on CRM performance metrics
• Analyse customer behaviour and engagement trends
• Conduct A/B testing across campaigns and automations
• Deliver actionable recommendations to improve performance
• Support reporting on customer engagement, retention and lifecycle activity

• Experience in CRM, email marketing, content marketing or lifecycle marketing
• Strong copywriting and communication skills
• Experience using CRM or email marketing platforms such as HubSpot, Klaviyo, Mailchimp or similar
• Experience using zapier preferred but not essential
• Strong grasp of the Google Suite of products, especially Google Analytics
• Experience building and managing email campaigns and customer journeys
• Strong attention to detail
• Excellent organisational and project management skills
• Comfortable analysing campaign performance and making data-led decisions
• Ability to manage multiple projects and deadlines simultaneously
• Experience with marketing automation platforms
• Experience with push notifications, WhatsApp or SMS marketing
• Understanding of customer retention and loyalty strategies
• Experience within eCommerce, technology or consumer-focused businesses
• SEO content writing experience
• Basic HTML email knowledge

• Free on-site parking with EV charging available
• 25 days Holiday + Bank Holidays
• 1 additional day of annual leave per year of employment (up to 28 days)
• Training and development support from a dedicated People Team
• Life Insurance Cover
• Health & Wellness Support
• EAP service
• Community volunteering and charity fundraising opportunities
• Substantial staff discounts across all group brands