Senior CRM Analytics Lead — Marketing Insights

RVU Co UK; City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading tech company in London is seeking a Senior Customer & CRM Analyst to drive data-driven decision-making within the marketing team. Key responsibilities include understanding and optimising marketing channels, enhancing customer journeys, and providing insights. The role requires proficiency in SQL and experience in CRM analytics. This position offers a hybrid work model and various employee benefits.

Benefits

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions up to 7.5%

£300 Work from Home budget

25 days holiday + 2 days My Time

Private medical cover

Free gym access

Qualifications

• Proficiency in SQL is essential; we also use Python for automation.
• Experience in a CRM or Customer focused analytical role.
• Strong communication skills for project scoping and results dissemination.

Responsibilities

• Drive decision-making by using data.
• Understand and optimise marketing channels.
• Collaborate with marketing teams for informed decisions.

Skills

Proficiency in SQL

Experience in CRM or Customer focused analytical role

Communication skills

Experience with Tableau

Experience building operational & financial models

Strong prioritisation and urgency

Tools

Google Sheets

BigQuery (SQL)

Tableau

Python

Job description

A leading tech company in London is seeking a Senior Customer & CRM Analyst to drive data-driven decision-making within the marketing team. Key responsibilities include understanding and optimising marketing channels, enhancing customer journeys, and providing insights. The role requires proficiency in SQL and experience in CRM analytics. This position offers a hybrid work model and various employee benefits.