Senior CRM Analyst

Harnham - Data & Analytics Recruitment; England; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

A leading recruitment firm is seeking a Senior CRM Analyst in Watford to focus on CRM analytics and campaign performance. This role involves building audience segments, measuring campaign impact, and developing insightful dashboards in Power BI. Candidates should have strong SQL skills and experience in multi-channel CRM environments. Join a collaborative team during a significant transformation in the gaming sector.

Benefits

Competitive salary

Opportunities for career growth

Qualifications

• Experience in CRM, marketing analytics, or decisioning.
• Strong SQL skills for audience builds and analytics.
• Comfortable presenting analytical recommendations.

Responsibilities

• Build, segment, and optimise audiences for campaigns.
• Analyse campaign performance and provide recommendations.
• Develop dashboards in Power BI to track KPIs.
• Collaborate for smooth end-to-end campaign delivery.

Skills

CRM experience

Strong SQL skills

Multi-channel CRM campaigns

Campaign performance analysis

Power BI or BI tools

Tools

Salesforce Marketing Cloud

Power BI

Job description

SENIOR CRM ANALYST

UP TO £60,000 + BONUS

WATFORD - HYBRID, 3 DAYS A WEEK IN OFFICE

Please note, sponsorship is not available. Applicants must be UK residents.

Company

A leading name in the gaming and entertainment sector is undergoing a major digital transformation, investing heavily in CRM and marketing technology to deliver more personalised, data-driven campaigns. With one of the UK's largest marketing spends and a mission-driven approach, the organisation donates over £30 million each week to good causes and has bold ambitions to double this impact in the coming decade. Analytics and CRM are central to this journey, shaping strategy across customer engagement and retention.

The Role

This is a key role within the CRM analytics function, focused on both decisioning and campaign performance analysis. You'll be responsible for building and segmenting audiences across multiple channels, as well as measuring and optimising campaign impact. Working within a collaborative team of six, you'll partner with the CRM operations team to deliver end-to-end campaigns, from targeting to reporting.

The role offers a balance between hands‑on SQL-driven audience builds and deeper campaign analytics, with flexibility to lean into either side depending on your strengths. You'll also gain exposure to high-profile projects, including digital transformation initiatives, major campaign launches, and advanced personalisation strategies.

Key Responsibilities

• Build, segment, and optimise audiences for multi-channel campaigns (email, app, web, push, paid social, personalisation).
• Analyse campaign performance, measure ROI, and provide actionable recommendations.
• Develop dashboards and reporting in Power BI to track KPIs and performance trends.
• Partner with the operations team to ensure smooth end-to-end campaign delivery.
• Contribute to personalisation, automation, and CRM transformation projects.
• Take ownership of specific campaign streams, including promotional and product launch activity.
• Test and refine campaign logic, driving innovation in targeting and engagement.

Role Requirements

• Experience in CRM, marketing analytics, or decisioning.
• Strong SQL skills (essential for audience builds and analytics).
• Experience with multi-channel CRM campaigns.
• Comfortable analysing campaign performance and presenting recommendations.

• Experience with Salesforce Marketing Cloud (or similar CRM platforms).
• Exposure to Power BI or other BI/reporting tools.
• Background in consumer-focused industries (retail, FMCG, gaming, etc.).
• Interest in digital transformation, personalisation, and advanced campaign strategy.

Why Apply?

• Join during a period of significant CRM innovation and transformation.
• Work on one of the UK's most recognised consumer brands.
• Broad exposure across multiple channels and campaign types.
• Balance of hands-on technical delivery and strategic impact.
• Collaborative, growing team with clear opportunities to expand your remit.