Senior Creative Strategist, UK

Reddit, Inc.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading social media platform is looking for a Senior Creative Strategist to shape brand interactions within Reddit in the UK. This role requires a strong understanding of digital culture and the ability to develop strategic ideas that resonate with both brands and Reddit communities. The ideal candidate will have 5-7 years of experience in creative strategy and be proficient in tools like Google Slides and Keynote. The position offers a dynamic working environment with flexible vacation and various benefits.

Benefits

Pension Scheme

Private Medical and Dental Scheme

Flexible Vacation

Family Planning Support

Cycle to Work Scheme

Qualifications

• 5–7+ years of experience in creative strategy, advertising, media or social.
• Strong understanding of how creative, media and brand teams work together.
• Experience developing strategic narratives, creative frameworks and pitch materials.

Responsibilities

• Lead creative strategy for Reddit-first campaigns across the UK.
• Translate client objectives into clear strategic frameworks.
• Mine Reddit communities and trends for meaningful insights.

Skills

Creative strategy

Digital culture understanding

Strategic thinking

Communication

Client interaction

Agency experience

Tools

Google Slides

Keynote

Adobe Creative Suite

Job description

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 116 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com .

KarmaLab is Reddit’s in‑house creative strategy team. We partner with brands and internal sales teams to create Reddit‑first creative that is culturally fluent, strategically grounded, and built to perform at scale.

As a Senior Creative Strategist, you’ll be responsible for shaping how brands show up on Reddit across the UK. You’ll lead the strategic thinking behind creative ideas, turning platform insight, community behavior, and cultural signals into work that feels native, respectful, and effective. This role sits at the intersection of strategy, creativity and sales. You’ll collaborate closely with creative, programme management and sales partners to ensure ideas are not only compelling but clear, sellable and executable.

This is a senior role for someone who understands Reddit deeply, thinks strategically and knows how to turn insight into ideas that brands and communities both care about.

More about you

You’re a strategic thinker with strong creative instincts. You understand internet culture intuitively and Reddit specifically, not just how it looks, but how it behaves, speaks and evolves.

You’re comfortable operating in fast‑moving environments, bringing clarity to open‑ended briefs and confidence to conversations with clients and internal partners. You see strategy as a way to unlock better creative, not slow it down. You’re collaborative, curious and solutions‑minded, and you know how to bridge the gap between what brands want and what Reddit communities will actually engage with.

Location

London, UK

What you’ll do

• Lead creative strategy for Reddit‑first campaigns across the UK, from brief to pitch to execution.
• Translate client objectives into clear strategic frameworks, narratives and creative directions rooted in Reddit culture and community insight.
• Mine Reddit communities, conversations and trends to uncover meaningful insights that inspire strong creative ideas.
• Partner closely with Creative Programme Managers and Sales teams to ensure ideas are strategically sound, sellable and executable.
• Develop compelling pitch materials, presentations and strategic narratives that clearly articulate the “why” behind the creative.
• Act as a platform expert and strategic consultant for advertisers, agencies and internal stakeholders.
• Support multiple briefs and workstreams simultaneously, balancing speed with strategic rigor.

Who you are

• You’re a senior creative strategist with a strong point of view and a deep understanding of digital culture.
• You communicate clearly and confidently, both in writing and in conversation.
• You’re comfortable working across disciplines and influencing without authority.
• You thrive in fast‑paced environments and enjoy tackling new categories, clients and challenges.
• You can shift perspectives easily, thinking like a Redditor, a brand and a business partner at the same time.
• You bring structure to ambiguity and clarity to complexity.

Qualifications

• 5–7+ years of experience in creative strategy, advertising, media or social.
• Strong understanding of how creative, media and brand teams work together.
• Proven ability to manage multiple briefs and priorities simultaneously.
• Experience developing strategic narratives, creative frameworks and pitch materials.
• Proficiency in Google Slides or Keynote; Adobe Creative Suite experience is a bonus, not required.
• Agency or in‑house creative strategy experience strongly preferred.

Benefits

• Pension Scheme
• Private Medical and Dental Scheme
• Life Assurance, Income Protection
• Workspace benefit for your home office
• Family Planning Support
• Cycle to Work Scheme
• Flexible Vacation & Reddit Global Days Off

Interview Recording and Privacy

In select roles and locations, the interviews will be recorded, transcribed and summarised by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarisation prior to any scheduled interviews.

During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment‑Related Information, Sensory Information (audio/video recording) and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable. We will not sell your personal information or disclose it to any third party for their marketing purposes. We will delete any recording of your interview promptly after making a hiring decision. For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors.

Reddit is proud to be an equal‑opportunity employer, and is committed to building a workforce representative of the diverse communities we serve. Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.