Senior Creative Strategist — Insight-Led Campaigns

Got The T-Shirt; Knowsley; On-site; GBP 60,000 - 90,000; Full time

Job summary

Got The T-Shirt is seeking a Senior Creative Strategist to join an award-winning independent agency partner in Knowsley. You will uncover insights, shape strategic thinking and guide campaigns from concept to delivery across sport, fashion and FMCG.

You'll lead client workshops, translate research into clear briefs and present recommendations to both clients and internal teams. Expect a fast-paced environment that rewards curiosity and impactful ideas.

Qualifications

• 5+ years' experience within a creative, brand or integrated agency.
• Proven experience developing campaign and brand strategies from insight through to execution.
• Strong analytical, research and audience insight capabilities.
• Confident presenter with experience leading client workshops and strategic discussions.
• Excellent written and verbal communication skills.
• Strong understanding of consumer behaviour, cultural trends, digital marketing and emerging platforms.
• Commercially minded with the ability to balance creative ambition against client objectives.
• Naturally curious, with a passion for uncovering insights that lead to exceptional creative work.

Responsibilities

• Develop campaign strategies rooted in audience insight, research and cultural understanding.
• Identify trends, emerging behaviours and market opportunities that inspire fresh thinking.
• Translate research and insight into clear strategic direction and compelling creative briefs.
• Lead discovery sessions, workshops and strategic planning with clients.
• Present strategic recommendations confidently to clients and internal teams.
• Build trusted relationships by challenging thinking and helping clients solve real business problems.
• Collaborate closely with Creative, Production, Post-Production and Client Services teams throughout every project.
• Ensure strategic thinking remains at the heart of campaign development from concept through to execution.
• Measure campaign effectiveness and identify opportunities for continuous improvement.
• Support new business pitches with strategic thinking and compelling narratives.

Skills

Experience in creative strategy

Job description

Got The T-Shirt is seeking a Senior Creative Strategist to join an award-winning independent agency partner in Knowsley. You will uncover insights, shape strategic thinking and guide campaigns from concept to delivery across sport, fashion and FMCG.

You'll lead client workshops, translate research into clear briefs and present recommendations to both clients and internal teams. Expect a fast-paced environment that rewards curiosity and impactful ideas.