Senior Creative Lead – Marketing Campaigns

LUSH; Poole; On-site; GBP 39,000 - 52,000; Full time

Job summary

A leading ethical cosmetics brand in Poole is looking for a Creative who will lead campaign ideas that resonate with their brand values. This role involves collaboration and mentorship, requiring strong art direction skills and proficiency in Adobe Creative Suite. Ideal candidates are passionate about sustainability and creativity, eager to inspire others while delivering compelling visual campaigns.

Benefits

25 days holiday plus bank holidays

6 months of full pay for parental leave

Enhanced paternity leave

Bonus scheme

Day off for weekday birthdays

50% discount on Lush products

Cycle to work scheme

Qualifications

• Proven experience in art direction for campaigns, ideally within lifestyle, beauty, or retail sectors.
• A strong design background with hands-on skills in Adobe Creative Suite.
• Passion for Lush’s values, sustainability, ethics, creativity, and doing business for good.

Responsibilities

• Steer the creative direction for brand campaigns from concept to delivery.
• Collaborate with marketing and design teams to bring campaign ideas to life.
• Mentor designers and creatives, providing constructive feedback.

Skills

Art direction

Visual communication

Adobe Creative Suite

Stakeholder management

Brand identity understanding

Tools

Photoshop

InDesign

Illustrator

Job description

Application Deadline: 16 November 2025

Department: Brand

Location: Poole

Compensation: £39,500 - £52,000 / year

Description

Diversity matters

We are building a brand that represents the people of the world. It’s what you do that counts, and we are always looking to expand perspectives and voices to shape our future.

We see you, we celebrate you, we want you!

Who we are

You might know us as the inventors of the bath bomb, but there’s more to this great-smelling, partly employee‑owned, family‑run company than pioneering cosmetics. We believe our business should put more back into the world than it takes and demonstrate that capitalism can be a force for good.

The Living Wage Foundation’s statement ‘a hard day's work deserves a fair day's pay’ is one that we are proud to commit to in the UK. As an accredited Living Wage employer, we put our people first and fight cruel practices like animal testing, promote regeneration, and show that it is what’s inside that counts – whether that’s an ingredient in a product, or the minerals in a smartphone.

The role

We’re looking for a conceptually driven, highly visual creative who will work alongside other creative disciplines to build and deliver campaign ideas that celebrate our brand and products. You’ll collaborate closely with our marketing leads, brand teams, and creatives to deliver bold, emotionally resonant campaigns that embody Lush’s values and inspire our global audience.

You’ll be hands‑on with design and visual storytelling, championing collaboration and elevating the work of others knowing when to take the creative wheel, and when to empower others to steer.

You’ll translate strategy into beautiful, effective campaign concepts, guiding teams through ideation, feedback, and execution making sure every touchpoint looks, feels, and sounds unmistakably Lush.

This is an in‑office role (at least 3 days per week) — as it sits at the heart of campaign creation, collaboration, and creative energy.

Please note: We may close this vacancy early if we receive an overwhelming response or our business requirements change.

Key Responsibilities

• Steer the creative direction for brand campaigns, seasonal stories, and new product launches from concept to delivery.
• Collaborate with marketing, design, and production teams to bring campaign ideas to life across multiple channels.
• Drive and inspire creative collaboration building on others’ ideas, championing a co‑create culture, and fostering an inclusive, open creative culture.
• Confidently lead creative reviews, translating feedback into clear actions for design and content teams.
• Represent and advocate for Lush’s visual identity, voice, and values across all creative output.
• Partner with stakeholders to understand business goals and turn them into emotionally powerful & engaging visual campaigns.
• Mentor designers and creatives, providing constructive feedback, inspiration, and creative leadership.
• Stay ahead of cultural, social, and design trends to keep our campaigns fresh, relevant, and daring.
• Manage external creative partners (photographers, stylists, illustrators, etc.) when needed.

Skills, Knowledge and Expertise

• Proven experience in art direction for campaigns, ideally within lifestyle, beauty, or retail sectors.
• A strong design background with hands‑on skills in Adobe Creative Suite (especially Photoshop, InDesign, Illustrator).
• Confident conceptually able to transform strategy and insight into visually compelling creative ideas.
• Excellent visual communication and storytelling skills.
• Confident in stakeholder management able to break down feedback, share it constructively, and execute effectively.
• Skilled at nurturing creativity in others and balancing leadership with collaboration.
• Deep understanding of brand identity and visual consistency across channels.
• Passion for Lush’s values, sustainability, ethics, creativity, and doing business for good.

Benefits

• 25 days holiday plus bank holidays
• 6 months of full pay for parental leave (primary caregiver must qualify for SMP)
• Enhanced paternity leave*
• Bonus scheme
• Day off for weekday birthdays
• Holiday purchase scheme
• 50% discount on Lush products and spa treatments
• Cycle to work scheme
• Discounted rail and bus season tickets
• Employee assistance programme
• We’re 10% Employee Owned - all colleagues play a role in protecting our ethics, our independence, contributing ideas for the future and share in the rewards of success when the company is doing well.
• Support groups, film nights, yoga, meditation sessions and much more
• *Tailored gender affirming care