Senior Copywriter - Product (Fixed-term contract)

Disney; City of Westminster; On-site; GBP 40,000 - 55,000; Full time

Job summary

A leading entertainment company seeks a Senior Copywriter to create captivating copy for its stores and online platforms in the UK. The role involves writing engaging product descriptions, developing marketing copy, and collaborating with various teams to craft cohesive messaging. Ideal candidates will have excellent writing skills, a degree in a related field, and knowledge of HTML. The position offers fantastic benefits including private medical insurance and free park entry.

Benefits

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Exceptional guest experience with a focus on authenticity.
• Ability to work in a fast-paced, evolving environment.
• Demonstrated knowledge of creative development processes.

Responsibilities

• Write engaging and on-brand product copy for various platforms.
• Develop compelling headlines and calls to action.
• Edit and proofread copy for grammatical accuracy.
• Collaborate with cross-functional teams for cohesive messaging.

Skills

Excellent writing and editing abilities

Outstanding interpersonal and communication skills

Strong organizational skills

Proficient in Microsoft Office

Knowledge of HTML and Jira

Basic knowledge of French, German, Spanish or Italian

Education

Bachelor's degree in advertising, writing, or media communications

Job description

Step into the magical world of Disney and help shape the voice that delights millions. As Senior Copywriter, you'll be the creative force behind vibrant, captivating copy for every Disney Store and Outlet touchpoint, from dazzling web pages and lively social posts to enchanting print assets. With each word, you'll bring beloved characters and stories to life, ensuring our brand's spirit shines through every platform. Join us and champion a voice that inspires wonder, imagination, and joy with every message.

Responsibilities

• Write engaging, authentic, and on‑brand product and marketing copy for the UK Disney Store website, social platforms, in‑store assets, and email blasts, using a British English tone and spelling. Ensure copy aligns with Disney, Marvel, Pixar, Lucasfilm, Nat Geo, and Fox characters and films, highlighting features and benefits to create a unique Disney difference in the marketplace.
• Develop compelling headlines, sub‑headlines, and calls to action for homepages, landing pages, special features, and promotions, and provide copy for organic and paid social campaigns across Pinterest, Facebook, X, and Instagram. Write copy in a storytelling style, using ownable language that resonates with the target audience.
• Apply brand voice and global creative direction guidelines across all Disney Store platforms, ensuring consistency, authenticity, and adherence to SEO and mobile‑first best practices. Edit and proofread copy to ensure grammatical accuracy and that all messaging speaks clearly to the intended audience.
• Manage translation processes and maintain the Disney Store EMEA Translation Library, partnering with translation agencies and using the library to leverage often‑used phrases for marketing and asset copy. Provide support and advice for translation needs as required.
• Collaborate closely with the line manager, Merchandisers, Graphic Designers, Creative Operations Manager, Copy Manager, Buying team, and other cross‑functional partners to craft cohesive messaging, communicate accurate product information in a compelling way, and execute assigned campaigns.
• Work with global Creative Operations and copy teams, as well as North America counterparts, to minimise duplication of effort and identify business opportunities to evolve the brand.
• Adhere to timelines for all projects and initiatives, conducting regular market research to stay inspired and informed.
• Demonstrated knowledge of creative development and website production processes, with strong familiarity with Disney, Pixar, Marvel, Star Wars, and Nat Geo characters, stories, Park attractions, and the wider Disney brand and history.

Qualifications

• Excellent writing and editing abilities, with a focus on delivering an exceptional guest experience. Outstanding interpersonal and communication skills, and the ability to receive and act on feedback for continuous improvement.
• Proven team player and effective business partner, able to work closely with cross‑functional teams and maintain a professional, positive attitude.
• Strong organisational skills, with the ability to manage a heavy workload, prioritise multiple projects, and perform well under tight deadlines in a fast‑paced, evolving environment.
• Proficient in all Microsoft Office productivity software. Knowledge of HTML and Jira is an advantage.
• Basic knowledge of French, German, Spanish or Italian is a plus.
• Bachelor's degree in a related field (advertising, writing, media communications).
• 25 days annual leave.

Benefits

• Private medical insurance & dental care.
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free.
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing.
• Excellent parental and guardian leave.
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.