Senior Copywriter

VML; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading creative technology firm in Greater London is seeking a Senior Writer to develop compelling CRM content for various brands. This position involves drafting high-quality messages for newsletters, emails, and social media. Ideal candidates will have experience in copywriting, excellent communication skills, and proficiency in CRM tools. The role emphasizes collaboration with cross-functional teams and a clear understanding of audience behavior. A portfolio demonstrating prior CRM work is encouraged. The company supports a hybrid work model.

Qualifications

• Experience as a Copywriter or CRM specialist.
• Ability to interpret the writing style of various brands.
• Strong deadline management and high-quality work production.

Responsibilities

• Draft and edit CRM content across various platforms.
• Collaborate with teams to enhance content strategy.
• Analyse customer data for audience insights.

Skills

Copywriting

CRM content creation

Content management systems

SEO content optimization

Written and verbal communication

Tools

CRM tools

Job description

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

The Role

We're looking for a senior writer, to work on one of the world's leading car groups - covering a range of brands on their CRM roster. You'll work on developing standout copy for a range of CRM communications - Direct Mail, Email, SMS, MMS and digital & social. The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click-worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

What You'll Be Doing

• Drafting and editing high-quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross-functional teams to improve content strategy and drive customer engagement
• Analysing customer data to understand audience needs and preferences
• Ensuring brand consistency in style, tone, and voice in all CRM communications.

What You bring

• Previous experience as a Copywriter, CRM specialist, or similar role
• Excellent interpreting and adopting the writing style of our brand/s
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high-quality work

Key Responsibilities

• Expresses copy with clarity; on brand; on message and targeted to audience
• Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative copy at the direction of the creative director

Additional Information

Furthermore, the interested candidate should be detail-oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns particularly in creating unique, attention-grabbing content will be beneficial during the selection process.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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