Senior Copywriter

Wunderman Thompson; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing agency in London is seeking a senior writer to develop engaging CRM content across various channels. The ideal candidate should have strong copywriting skills, experience with CRM tools, and an analytical mindset to enhance customer engagement. This position supports a hybrid work model, fostering collaboration while promoting creativity. A portfolio showcasing your work will be helpful in the selection process.

Qualifications

• Previous experience as a Copywriter, CRM specialist, or similar role.
• Excellent written and verbal communication skills.
• Ability to meet deadlines while maintaining high quality work.

Responsibilities

• Draft and edit high-quality CRM content.
• Collaborate with cross-functional teams to improve content strategy.
• Analyze customer data to understand audience needs.
• Ensure brand consistency in all CRM communications.

Skills

Copywriting

CRM tools proficiency

SEO content creation

Analytical skills

Deadline management

Tools

Content management systems

Job description

Who We Are

At VML, we are a beacon of innovation and growth in an ever‑evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end‑to‑end solutions that result in revolutionary work.

The Role

We’re looking for a senior writer, to work on one of the world’s leading car groups – covering a range of brands on their CRM roster. You’ll work on developing standout copy for a range of CRM communications – Direct Mail, Email, SMS, MMS and digital & social.

The ideal candidate will be experienced in creating compelling content that elevates engagement, enhances customer loyalty, and drives business revenue. You will collaborate closely with marketing specialists, content strategists, and designers to create click‑worthy email campaigns, persuasive marketing messages, and compelling CRM content. This role requires a keen understanding of customer behaviour and excellent copywriting skills.

What You’ll Be Doing

• Drafting and editing high‑quality CRM content for newsletters, emails, landing pages, and other digital platforms
• Collaborating with cross‑functional teams to improve content strategy and drive customer engagement
• Analyzing customer data to understand audience needs and preferences
• Ensuring brand consistency in style, tone, and voice in all CRM communications.

What You Bring

• Previous experience as a Copywriter, CRM specialist, or similar role
• Excellent interpreting and adopting the writing style of our brand/s
• Proficiency in content management systems and CRM tools
• Familiarity with creating and optimizing SEO content
• Excellent written and verbal communication skills
• Ability to meet deadlines while maintaining high‑quality work

Key Responsibilities

• Express copy with clarity; on brand; on message and targeted to audience
• Presents ideas and copy to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Drives, defines and feeds back on quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative copy at the direction of the creative director

Work Arrangement

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Additional Information

Furthermore, the interested candidate should be detail‑oriented, have original ideas, and a strong passion for writing. A portfolio showcasing previous written work in CRM campaigns particularly in creating unique, attention‑grabbing content will be beneficial during the selection process.

Equal Opportunity Employer

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.