Senior Content Strategy Manager

PlayStation Sony Computer Entertainment Europe Ltd.; City of Westminster; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading gaming company located in the City of Westminster is seeking a Senior Content Strategy Manager to drive content strategy for PlayStation Plus. The successful candidate will be responsible for shaping content frameworks, utilizing data to inform strategies, and collaborating with various business partners. This full-time role demands at least 5 years of experience in content strategy, strong analytical skills, and the capability to manage multiple dynamic projects effectively. Join a recognized global leader in the entertainment industry and help enhance the greatest game subscription service in the world.

Benefits

Inclusive work environment

Global leader in entertainment industry

Qualifications

• 5+ years experience in content strategy or related fields.
• Strong analytical and numerical skills for data interpretation.
• Experience in high-performing teams, preferably in international contexts.

Responsibilities

• Shape the PlayStation Plus content strategy and management.
• Utilize data to inform content strategy and targeting.
• Maintain stakeholder networks for optimized outcomes.

Skills

Content strategy development

Analytical skills

Strong communication

Commercial planning

Knowledge of the digital gaming landscape

Tools

Microsoft PowerPoint

Tableau

Google Suite

Job description

Work in a team that drives significant impact for players, partners and PlayStation in a fun, fast‑paced environment.

Key Responsibilities

• Shape the PlayStation Plus content strategy framework, lifecycle management, and tactics determining which types of games are included in the service to delight our subscribers while also creating substantial value for publishers, supporting the company's commercial success and evolving the service and benefits over time.
• Use data to understand player behaviors and shape the content strategy and genre/title targeting.
• Maintain a strong network of stakeholders across multiple business areas—including content acquisition, engagement analytics, sales, marketing, third‑party relations, and PlayStation Studios—to align strategies, optimize outcomes, and support internal initiatives.
• Apply customer commercial and publisher insights to inform and refine content plans.
• Develop 1–3 year content strategies and plans that target and engage customer cohorts, collaborating with partners to build long‑term business plans aligned with the broader PlayStation strategy.
• Support a multi‑million‑dollar content budget, shaping the strategy that defines how we execute the budget to maximize impact.

Key Qualifications

• At least 5 years of experience in content strategy, proposition development, commercial planning, and customer offers in gaming, apps, video, music, or subscription services.
• Strong analytical and numerical skills; ability to break down complex data and present it clearly and actionably.
• Proven experience working in high‑performing teams, ideally in an international or remote structure. Excellent communication skills for building relationships and influencing cross‑functional partners.
• Ability to think strategically and execute tactically with persistent attention to detail, adapting quickly and managing multiple projects in a dynamic environment.
• Knowledge and experience of the digital gaming landscape, key players, and competitive offerings.
• Highly autonomous and responsible for the results of projects and initiatives, with familiarity in Marketing, Data Visualization, Tableau, Customer Segmentation, Microsoft PowerPoint, Investment Banking, Strategic Planning, Financial Modeling, Customer Relationship Management, Management Consulting, Google Suite, and Analytics.

Employment Type: Full Time

PlayStation isn’t just the Best Place to Play, it’s also the Best Place to Work. Today we’re recognized as a global leader in entertainment, producing the PlayStation family of products and services—including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, and acclaimed PlayStation software titles from PlayStation Studios and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team. The PlayStation brand falls under Sony Interactive Entertainment, a wholly‑owned subsidiary of Sony Group Corporation.

Would you like to be part of the team that makes PlayStation Plus the greatest game subscription service in the world? If so, we have an exciting opportunity for a seasoned Senior Content Strategy Manager to join the PlayStation team that runs PlayStation Plus, the world’s largest gaming subscription service.