Senior Content Strategist: Data-Driven & AI-Smart

Reflect Digital; Maidstone; Hybrid; GBP 35.000 - 52.000; Vollzeit

Benefits dieser Stelle

Flexible working

Hybrid work model

4-day week

Private healthcare

28 days annual leave

Zusammenfassung

Reflect Digital is seeking a Content Manager in Maidstone to own content strategy, planning and delivery across client accounts. You’ll blend search data, audience insights, and behavioural science to craft content strategies that boost organic visibility and drive measurable business impact.

You’ll lead a multidisciplinary team, shaping ideas and guiding editorial output while staying close to the creative work. This role anticipates evolving SEO, AI search, video and new formats.

Qualifikationen

• Proven content marketing, strategy, and SEO copywriting background in an agency or fast-paced environment.
• Strategic and analytical mindset to convert data into multi-channel plans.
• Strong communication and client management skills.
• Hands-on editorial skills with high brand voice standards.
• Willingness to work in a hybrid setup with regular office presence.

Aufgaben

• Oversee end-to-end content creation from research to publishing.
• Lead on strategy and review content with the team, ensuring quality.
• Maintain brand tone, accessibility, and accuracy across outputs.
• QA content and provide constructive feedback to elevate standards.
• Integrate Responsible AI thoughtfully to support research and production.
• Refine workflows to boost productivity and maintain delivery standards.
• Own content delivery for your portfolio, managing budgets and KPIs.
• Build trusted client relationships and identify growth opportunities.
• Present strategies and performance updates to stakeholders.
• Collaborate with Growth Managers on opportunities for new formats.
• Support pitches and deck materials to showcase Reflect Digital’s content offering.
• Define success metrics with SEO and Growth partners.
• Monitor evolution of search, including AI-powered platforms.
• Turn analytics into actionable recommendations for future strategy.
• Identify underperforming assets and refresh plans for better ROI.
• Share learnings across the department to strengthen strategy.
• Mentor junior colleagues and foster cross-discipline synergy.
• Encourage curiosity and continuous learning within the team.

Kenntnisse

Content strategy

Strategic thinking

Analytical mindset

Commercial acumen

Clear communication

Editorial craft

Tools

AI tools

Jobbeschreibung

Reflect Digital is seeking a Content Manager in Maidstone to own content strategy, planning and delivery across client accounts. You’ll blend search data, audience insights, and behavioural science to craft content strategies that boost organic visibility and drive measurable business impact.

You’ll lead a multidisciplinary team, shaping ideas and guiding editorial output while staying close to the creative work. This role anticipates evolving SEO, AI search, video and new formats.