Senior Content Strategist, Creative Studio

Trustpilot; City of Westminster; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading consumer review platform in the UK is seeking a content strategist to own a unified global content strategy and collaborate with cross-functional teams. The ideal candidate has proven experience in content marketing and strong storytelling skills. This role offers a competitive compensation package, generous holiday, and rich learning opportunities.

Benefits

Competitive compensation package + bonus

25 days holiday, increasing after 2 years

Paid volunteering days

Rich learning opportunities

Health cash plan

Paid parental leave

Qualifications

• Proven experience in content marketing, ideally in both B2B and B2C.
• Strong storytelling and editing skills with a sharp eye for clarity.
• Experience in building and scaling content strategies.

Responsibilities

• Own a global content strategy across B2B and B2C.
• Collaborate with cross-functional teams to deliver aligned content.
• Experiment with new content formats to expand engagement.

Skills

Content marketing

Copywriting

Editorial skills

Storytelling

SEO knowledge

Analytics tools

Collaboration

Tools

Google Analytics

SEMrush

CMS platforms

AI tools

Job description

Responsibilities

• Own a unified global content strategy across B2B and B2C, from long‑form business guides and SEO‑driven web pages to editorial content that helps consumers navigate their product journey with confidence.
• Collaborate on reviews with fellow content team members, ensuring every piece of copy meets the highest standard for clarity, tone, and strategic alignment.
• Manage a hybrid content ecosystem of in‑house creators, agencies, freelancers, and AI tools, balancing quality with scale while keeping pace with evolving marketing needs.
• Collaborate cross‑functionally with Brand, Product Marketing, Social, Analytics, and PR teams to deliver content that aligns with business goals and campaign priorities.
• Lead and evolve our AEO/SEO strategy, working closely with web and digital teams to grow organic visibility and drive discoverability across all content types.
• Experiment with new content formats—video, podcasts, interactive tools, and AI‑generated pieces—to expand reach, engagement, and innovation.
• Use performance insights from tools such as Google Analytics and SEMrush to iterate on what works, double down on impact, and continuously improve content effectiveness.

Qualifications

• Proven experience in content marketing, copywriting, or editorial roles, ideally with a mix of B2B and B2C.
• Positive, collaborative team member with genuine curiosity and aptitude for quickly mastering new systems, platforms, and strategies.
• Strong storytelling and editing skills with a sharp eye for clarity, tone, and audience value.
• Experience building and scaling content strategies that drive awareness, engagement, and conversion.
• Led multi‑channel content programs with distributed teams, freelancers, and agency partners.
• Understanding of how content and SEO work together, confident using analytics tools to optimise performance.
• Familiarity with CMS platforms, content workflows, and AI tools that support scalable delivery.
• Curious, collaborative, and results‑focused—always looking for new ways to connect content to company goals.
• Experience in B2B SaaS or a tech‑led organisation is a plus.

Benefits

• Competitive compensation package + bonus.
• 25 days holiday per year, increasing to 28 days after 2 years of employment.
• Two paid volunteering days a year to give back to causes that matter.
• Rich learning and development opportunities via the Trustpilot Academy and Blinkist.
• Pension and life insurance.
• Health cash plan, online GP, 24/7 Employee Assistance Plan.
• Full access to Headspace, a mindfulness app for positive mental health.
• Paid parental leave.
• Season ticket loan and a cycle‑to‑work scheme.
• Central office with table tennis, gaming corner, coffee bars and refreshments.
• Regular events, ERG activities, team socials and company celebrations.
• Access to over 4,000 deals and discounts on travel, electronics, fashion, fitness, cinema, etc.
• Independent financial advice and free standard professional mortgage broker advice.
• Talent acceleration programs—fast‑track your career with tailored development programs.

About Trustpilot

At Trustpilot, we are a profitable FTSE‑250 company with the mission to become the universal symbol of trust. We run the world’s largest independent consumer review platform and have more than 300 million reviews and 64 million monthly active users on average worldwide.

Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive. We consider all applications for employment without regard to race, ethnicity, national origin, religious beliefs, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.