Senior Content Manager

Warner Music Group; Greater London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A global music company is seeking a Senior Content Manager to lead social media strategies for artists, turning passive listeners into active fans. The ideal candidate will have a proven track record in content creation and deep expertise in platforms like TikTok and Instagram. This role emphasizes creativity and community building, requiring collaboration with artists and managers to drive engagement across all channels. Join a dynamic team committed to inclusion and innovation.

Qualifications

• Proven track record in social media or content creation.
• Strong portfolio of successful campaigns in music or entertainment.
• Expertise in TikTok, Instagram, and YouTube.

Responsibilities

• Lead content strategies for artist campaigns on social platforms.
• Manage artist social media accounts for engagement.
• Develop influencer outreach strategies with Creator Managers.
• Build and nurture online artist communities.

Skills

Social media marketing

Content creation

Influencer outreach

Social media analytics

Job description

Senior Content Manager

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game‑changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of an independent label.

Job title

Senior Content Manager, Warner Records

Position Summary

The Content Manager will lead on creating and distributing culturally resonant content across artists’ social platforms to drive reach, build artist brands, and convert passive listeners into active fans.

Responsibilities

Work closely with artists and managers to architect end‑to‑end (ideation, production, and distribution) content strategies for their campaigns across all major social platforms - actively contributing to the creative process.

Drive the strategic direction and daily management of all artist social media accounts, ensuring content is platform‑native and optimised for engagement.

Work closely with the Creator Managers on influencer outreach strategies, identifying key individuals and communities for collaborations that amplify artist conversation and awareness.

Work closely with the Community Managers to develop strategies to build and nurture artist communities online, implementing tactics to encourage user‑generated content and fan interaction.

Key Requirements

Proven track record of progressive experience in social media, content creation, or creator marketing, with a strong portfolio of successful campaigns, ideally within music or entertainment.

A natural understanding of internet culture and an innate ability to predict and capitalise on trends whilst considering the positioning of an artist’s brand.

Highly proficient in social media platforms and their respective content ecosystems, particularly TikTok, Instagram Reels, YouTube Shorts.

Expert knowledge of social media analytics tools and a strong ability to translate data into actionable insights.

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.