Senior Content Manager

Better Collective; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A global sports media group is seeking a Senior Content Manager in London to produce high-quality casino and betting content. The successful candidate will own the editorial calendar, collaborate with SEO experts, and ensure compliance of customer offers. Strong knowledge of sports betting is essential, along with experience in content management systems. This role offers a dynamic work environment, flexible working options, and various employee perks, including health insurance and generous annual leave.

Benefits

Health and Dental Insurance

Pension contributions

30 days annual leave

Internet Allowance

Office perks: Lunch twice a week

Qualifications

• Proven track record in creating effective and creative content.
• Experience in writing that performs well in organic search.
• Goal-oriented and proactive with business objectives.

Responsibilities

• Produce casino and betting content.
• Own the editorial calendar and ensure a deadline-driven strategy.
• Ensure customer offers are up-to-date and compliant.
• Work closely with the SEO team for content optimization.
• Manage one content manager and coordinate efforts.

Skills

Content creation

SEO optimization

Knowledge of targeted audience

Passion for sports and casinos

Attention to detail

Tools

WordPress

Contentful

Job description

Job description

Are you a true sports or casino enthusiast with experience of writing about betting and casinos with knowledge of content management and SEO Then you might be our perfect candidate! We are looking for a Senior Content Manager to contribute to the success of our own and operated betting sites.

WHO WE ARE

Better Collective is a leading sports betting media group that aims to improve the betting experience of punters and players. We produce outstanding betting and casino content in a transparent and responsible way so that those who visit our sites can make informed decisions.

We have offices across the world but this role is based in London. You can get a better understanding of Better Collective from our website.

THE ROLE

As a Senior Content Manager your key objectives will be the production coordination and optimisation of high-class casino and betting content for some of our best affiliate sites. You will become part of a highly skilled and dedicated team working primarily for the UK market and trying to cater to various user groups in the broad field of sports betting and casinos within the iGaming industry.

We believe that great SEO content isn’t content that features the most keywords but is the content that performs the best in organic search. That starts with an aspiration to create the best content for the informational needs of our visitors. This might include crafting stories and providing statistical commentary on popular betting markets. We’re not interested in creating digital landfill; we want to create content that achieves fantastic reach.

WHAT DOES THIS JOB OFFER YOU

Based in our dynamic London office with a strong flexible working-from-home policy you will become part of a highly skilled and dedicated team.

• Working on our top-owned betting sites
• Collaboration with market-leading experts on SEO & digital marketing

High degree of ownership and responsibility in work

Daily working life in a dynamic welcoming inclusive and highly international work environment

A minimum of two days in the office providing a good blend of collaboration and the flexibility of working from home

Office perks: Lunch 2x per week in the office on Tuesday and Thursdays and a monthly social activity

Great work-life balance - 30 days annual leave in addition to bank holidays

Pension: Better Collective contributes 4% and the employee contributes 5% of the annual salary.

Health and Dental Insurance: Private insurance through BUPA is provided.

Life Assurance: A benefit equal to 4x the employees salary in the event of death in service.

Income Protection: Critical Income and general Income Protection insurance are offered.

Internet Allowance: 35 per month.

Perkbox: Access to an employee benefit and reward platform with monthly points for various shops.

AS OUR SENIOR CONTENT MANAGER YOU WILL

Produce casino and betting content

Own the editorial calendar and ensure a deadline driven strategy

Take the lead on news / blog content strategy and work alongside the PR team

Ensure customer offers are up to date accurate and supporting content is compliant

Make recommendations and present ideas for content beyond editorial

Work closely with the SEO team to ensure the content is optimised for search engines and hit dedicated KPIs

Work with the SEO manager on event planning and build content around annual events

Contribute towards optimising site functionality and layout from ideation through implementation

Be goal-oriented and work in a team that hit dedicated KPIs and user metrics

Manage one content manager and coordinate efforts with other colleagues / offices on other language editions

OUR IDEAL CANDIDATE

Is passionate about sports and casino and knows the target audience of people betting and playing casino games

Is passionate about content writing and has a keen eye for detail

Has good knowledge of sports betting and casino games

Has experience using a content management system preferably WordPress or Contentful

Has a proven track record in creating effective and creative content

Has experience in writing that performs well in organic search

Be goal-oriented proactive and passionate about reaching business objectives

APPLICATION DEADLINE

Does this sound appealing? We look forward to hearing from you and will be accepting applications until 21st November 2025. Please attach your CV and a cover letter.

All applications will be processed continuously until we find the perfect candidate. Only applications submitted through our function will be considered and evaluated. Expected starting date: ASAP.

Please note we are not considering applications from remote workers.

THE BUSINESS

We are a global sports media group headquartered in Copenhagen with offices around the world and 1,000 employees.

Our mission is to make sports entertainment more engaging and fun. We want to make sure that our users are better suited to navigate the iGaming world. Through our products and services we will create a more transparent and trusted business. We are a dynamic energetic and diverse workplace encouraging an open and informal tone, strong unity and high ambitions.

EQUAL OPPORTUNITY EMPLOYER

We are an equal opportunity employer and we take pride in treating each other with respect just as we would with friends.

We know that every person matters and that diverse teams help us make better products for our users. We hire for cultural growth and welcome people of all ages, stories, nationalities, religions, backgrounds, and ways of thought.

ANY QUESTIONS

If you have any questions about this position please feel free to write to Anthony Vella - UK Affiliate Content Team Lead. Please do not send applications to this account only inquiries.

Hybrid

• London United Kingdom