Senior Content Manager

The Football Association; City Of London; On-site; GBP 45,000 - 55,000; Full time

Job summary

A leading sports organization in the UK is looking for a skilled content manager to enhance fan engagement and manage their owned platforms. The role involves strategic planning, team collaboration, and effective content delivery across various formats. The ideal candidate has a strong track record in content management within fast-paced environments, particularly in sports or entertainment industries.

Qualifications

• Strong knowledge of football audience behaviour.
• Proven success operating in a high-performance environment.
• Experience producing content across all formats.

Responsibilities

• Devise and implement a strategy for The FA's platforms.
• Collaborate with Creative Content unit for content planning.
• Manage and coach a direct report.

Skills

Knowledge of football audience behaviour

Content creation

Commercial awareness

Editorial mindset

SEO and ASO principles

Tools

CMS platforms

Microsoft Office Suite

Job description

What you will be doing:

• Devise, implement and iterate a strategy to maximise usage of The FA's owned platforms (two websites and one new fan app), focused on user acquisition, engagement and retention.

• Collaborate with the rest of the Content Strategy unit and the Creative Content unit on ideation, creative vision and content planning, with a particular focus on owned platform distribution for football audiences.

• Manage and coach one direct report.

• Work with other Content Managers on cross-platform distribution plans that maximise the full potential of The FA's content, both in terms of consumption and commercial value.

• Drive planned, reactive and live editorial publishing across a wide range of formats (written, video, audio, statistics), producing distinctive, creative and best-in‑class content.

• Lead the day‑to‑day management of content deployment across The FA's owned platforms, from planning and scheduling through to uploading, optimisation and analysis/reporting, using insight and data to drive measurable impact.

• Work closely with the Digital Technology team on the ongoing development of The FA's owned platforms, driving discussion and influence around both user experience and user interface to maximise and evolve content performance.

• Leverage the support of the Content Operations unit to identify and implement workflows and systems that ensure the efficient and effective management of The FA's owned platforms.

• Liaise with other departments on how The FA's owned platforms can support their respective objectives, for example supporting the Marketing team with ticket promotion or the Partnerships team in activating commercial rights.

• Manage the development of the Content Manager, Owned Platforms, ensuring key line management support is provided and contributing to their personal growth.

• Carry out additional tasks as required to meet The FA Group's changing priorities.

• Comply with all company policies and procedures to maintain the highest standards of health, safety and wellbeing.

• As part of The FA's commitment to a safe environment for everyone in football, all employees will be required to complete a DBS check. The level of the check required will depend on the specific job role, in line with legislation and government guidance.

What you will bring:

Knowledge

• Strong knowledge of football audience behaviour and how to target and drive fan engagement effectively, using data and insights to shape and inform decisions.

• Solid understanding of content creation, app and website management, and social media platforms.

• Strong commercial awareness and understanding of market value.

Experience

• Proven success operating in a fast‑paced, time‑sensitive and high‑performance environment.

• Experience working within a small and agile team inside a large organisation, requiring both leadership and hands‑on delivery.

• Comfortable adapting to shifting priorities within the ever‑changing editorial and live media landscape.

• Formal line management experience, with the ability to lead and inspire.

• Experience working as part of a creative and innovative team with diverse objectives.

• Experience producing content across all formats – written, video, audio and live.

• Proven ability to manage multiple large‑scale projects simultaneously.

• Strong track record of delivering top‑tier business objectives.

• Experience working as part of a team on a fan app project.

Technical Skills

• Strong editorial mindset with an understanding of what makes successful content across different touchpoints.

• Enthusiastic and driven by the pace and creativity of a start‑up environment, with a desire to deliver great content to millions of fans.

• Sharp eye for detail and confidence as the final point of review.

• Excellent understanding of SEO and ASO principles, performance tracking, analytics tools, content optimisation and A/B testing.

• Collaborative mindset, working effectively with multiple teams across platforms.

• High level of accountability, with a passion for seeing projects through and adapting to shifting priorities.

• Experience with various CMS platforms.

• Exceptional writing, editing, sub‑editing and technical skills to deliver content accurately and at scale.

• Proficient in Microsoft Office Suite.

• Strong problem‑solving attitude, both independently and as part of a wider team.

• Confident in presenting ideas and feedback to internal departments.

Desirable Skills and Experience:

• Experience working with media rights and agencies.

• Familiarity with AI tools.

• Experience in the sport and/or entertainment sector.

• Experience working in a start‑up environment with a hands‑on approach.

• Budget management experience.