Senior Content Designer - Digital CX

Sky; Wales; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media and entertainment company in the UK is looking for a Senior Content Designer to create world-class content experiences. You will work in a hybrid model, collaborating with teams to enhance digital customer journeys across platforms. Ideal candidates have strong expertise in UX writing and content design, along with the ability to leverage data analytics for content improvements.

Benefits

Generous pension package

Private healthcare

Discounted mobile and broadband

Wide range of rewards and experiences

Qualifications

• Experience in content design across large-scale digital products.
• Ability to conduct usability testing and interpret user behavior.
• Advanced skills in structured content and reusable components.

Responsibilities

• Deliver high-quality content across web and native platforms.
• Champion customer voice and reflect real needs in content design.
• Align content with CX KPIs and compliance guidelines.

Skills

User-centred content delivery

UX writing

Inclusive content

Data analytics

Storytelling

Tools

Figma

Adobe Analytics

CMS platforms

UserTesting

Job description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

As a Senior Content Designer in our digital customer experience team, you'll help deliver world‑class content across the My Sky app, agent macros, and transactional communications. You'll collaborate within Agile teams, drive content solutions, and be responsible for outcomes that meet business goals and customer needs.

Sitting within the Customer Experience Centre of Excellence, you'll create world‑class customer journeys and designs to support our product roadmaps for the UK & Ireland. From joining Sky to engaging with our latest services, we're driven by one purpose: to create better experiences for our customers.

What you'll do:

• Deliver high-quality, intuitive content experiences across web and native platforms, aligned with business and customer needs.
• Champion the customer voice, ensuring content design reflects real needs and drives prioritisation.
• Consistently use customer insights and translate them into actionable content improvements.
• Work cross-functionally to shape journeys, guide stakeholders, and evolve content practices.
• Champion AI and utilise CMS tools to create, test, and optimise content. Experiment with LLMs, share learnings, and support wider adoption.
• Align content with CX KPIs, SEO, WCAG guidelines and compliance, delivering measurable improvements to customer experience.

What you'll bring:

• Experience delivering high-impact, user-centred content across large-scale digital products working in content design teams across multiple initiatives.
• Expertise in UX writing, plain language, inclusive content, and editorial standards.
• Advanced skills in Figma, Confluence, CMS platforms, structured content, and reusable components.
• Experience using research methods and online platforms e.g., UserTesting to conduct usability testing to understand customer needs, reduce friction and improve ease of use.
• Proficient in data analytics tools such as Adobe Analytics, with the ability to track success metrics, interpret user behaviour, and validate journeys.
• Clear, confident storytelling with adaptability and a growth mindset in fast-paced environments.

Portfolio:

Interested? While applying, please include portfolio/content showing evidence of your experience across these four areas:

1. People - Helping develop high‑performing teams.
2. Process - Applying scalable UCD methods that drive measurable outcomes.
3. Position - Influencing strategy and embedding design across an organisation.
4. Product - Producing provable world‑class app‑first digital experiences (Outcomes & Impact).

The Rewards:

• Sky Q, for the TV you love all in one place.
• The magic of Sky Glass at an exclusive rate.
• A generous pension package.
• Private healthcare.
• Discounted mobile and broadband.
• A wide range of Sky VIP rewards and experiences.

How you'll work

The hybrid working expectations for this role are 3 days in the office per week.

At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds - time working at home, as well as time in the office.

Your office base

• London (Osterley)
• Leeds

Inclusion:

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

To find out more about working with us, search on social media. A job you love to talk about.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.