Senior Content Designer - Digital CX

Sky; Devon and Torbay; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading media and entertainment brand in the UK seeks a Senior Content Designer to enhance the digital customer experience. You will create high-quality content for the My Sky app and other platforms, collaborating within Agile teams to drive user-centered solutions. The role requires expertise in UX writing, data analytics, and strong collaboration skills. The position offers a hybrid working model with three days in the office each week, contributing to a vibrant workplace culture.

Benefits

Private healthcare

Generous pension package

Discounted mobile and broadband

Sky VIP rewards

Qualifications

• Experience delivering high-impact, user-centred content across large-scale digital products.
• Expertise in UX writing, plain language, and inclusive content.
• Proficient in using research methods for usability testing.

Responsibilities

• Deliver high-quality content experiences across web and native platforms.
• Champion user needs in content design.
• Align content with CX KPIs and deliver measurable improvements.

Skills

UX writing

Data analytics

Content design

Figma

Customer research methods

Tools

Adobe Analytics

Confluence

CMS platforms

Job description

Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.

As a Senior Content Designer in our digital customer experience team, you'll help deliver world‑class content across the My Sky app, agent macros, and transactional communications. You'll collaborate within Agile teams, drive content solutions, and be responsible for outcomes that meet business goals and customer needs.

Sitting within the Customer Experience Centre of Excellence, you'll create world‑class customer journeys and designs to support our product roadmaps for the UK & Ireland. From joining Sky to engaging with our latest services, we're driven by one purpose: to create better experiences for our customers.

What you'll do:

• Deliver high-quality, intuitive content experiences across web and native platforms, aligned with business and customer needs.
• Champion the customer voice, ensuring content design reflects real needs and drives prioritisation.
• Consistently use customer insights and translate them into actionable content improvements.
• Work cross-functionally to shape journeys, guide stakeholders, and evolve content practices.
• Champion AI and utilise CMS tools to create, test, and optimise content. Experiment with LLMs, share learnings, and support wider adoption.
• Align content with CX KPIs, SEO, WCAG guidelines and compliance, delivering measurable improvements to customer experience.

What you'll bring:

• Experience delivering high-impact, user-centred content across large-scale digital products working in content design teams across multiple initiatives.
• Expertise in UX writing, plain language, inclusive content, and editorial standards.
• Advanced skills in Figma, Confluence, CMS platforms, structured content, and reusable components.
• Experience using research methods and online platforms e.g., UserTesting to conduct usability testing to understand customer needs, reduce friction and improve ease of use.
• Proficient in data analytics tools such as Adobe Analytics, with the ability to track success metrics, interpret user behaviour, and validate journeys.
• Clear, confident storytelling with adaptability and a growth mindset in fast-paced environments.

Portfolio:

Interested? While applying, please include portfolio/content showing evidence of your experience across these four areas:

1. People - Helping develop high‑performing teams.
2. Process - Applying scalable UCD methods that drive measurable outcomes.
3. Position - Influencing strategy and embedding design across an organisation.
4. Product - Producing provable world‑class app‑first digital experiences (Outcomes & Impact).

The Rewards:

• Sky Q, for the TV you love all in one place.
• The magic of Sky Glass at an exclusive rate.
• A generous pension package.
• Private healthcare.
• Discounted mobile and broadband.
• A wide range of Sky VIP rewards and experiences.

How you'll work

The hybrid working expectations for this role are 3 days in the office per week.

At Sky, we want to be a community that thrives by being together. Flexible working remains a key part of that. We want our people to have the best of both worlds - time working at home, as well as time in the office.

Your office base

• London (Osterley)
• Leeds

Inclusion:

At Sky we don't just look at your CV. We're more focused on who you are and your potential. We also know that everyone has a life outside work, so we're happy to discuss flexible working.

We are a Disability Confident Accredited Employer, and welcome and encourage applications from all candidates. We will look to ensure a fair and consistent experience for all and will make reasonable adjustments to support you where appropriate. Please flag any adjustments you need to your recruiter as early as you can.

Why wait?

Apply now to build an amazing career and be part of a brilliant team. We can't wait to hear from you.

To find out more about working with us, search on social media. A job you love to talk about.

Just so you know: if your application is successful, we'll ask you to complete a criminal record check. And depending on the role you have applied for and the nature of any convictions you may have, we might have to withdraw the offer.