Senior Content Designer

Jobtailor; Greater London; On-site; GBP 50,000 - 80,000; Full time

Job summary

Jobtailor in London is seeking an experienced Content Designer to own end-to-end UX writing for our digital experiences, shaping language, structure and flow to guide customers with confidence.

You will translate user needs and regulatory requirements into clear, accessible content, collaborate with product managers, designers and engineers, and evolve our content standards and patterns to scale across product ecosystems.

Qualifications

• Strong track record shaping end-to-end digital experiences through content.
• Deep expertise in content design, UX writing and conversation design.
• Excellent writing craft for complex, high-consequence journeys.
• Evidence-based decisions using research, data and experimentation.
• Experience evolving content systems, governance and patterns.
• Comfort using AI-enabled workflows with critical judgement.

Responsibilities

• Own the content design of end-to-end digital experiences.
• Translate user needs and business goals into clear language.
• Use research and data to make evidence-based content decisions.
• Create accessible, on-brand content across flows and moments.

Skills

Content Design

UX Writing

Information Architecture

AI-Enabled Workflows

Stakeholder Management

Tools

Prototyping Tools

Design Systems

AI Tools

Modern Content Design Tools

Job description

• Own the content design of end-to-end digital experiences, shaping the language, structure and flow that help customers understand, decide and act with confidence.
• Translate user needs, business goals and regulatory requirements into clear, useful and trustworthy language across flows, screens, states and moments of decision.
• Use research, data, testing and sound judgement to make evidence-based content decisions, iterate at pace and improve outcomes for customers and the business.
• Create accessible, inclusive and on-brand content that helps customers understand what is happening, what they need to do next and why it matters.
• Shape content models, naming, terminology, voice and tone, and content patterns that bring consistency and clarity across products and touchpoints.
• Use AI-enabled tools and workflows to explore, prototype and refine content more quickly, while applying critical judgement to model-generated outputs.
• Work closely with product managers, designers, researchers, engineers and governance partners to influence direction, resolve trade-offs and support high-quality delivery.
• Contribute to and evolve our content standards, guidance and design system patterns so language quality can scale across complex product ecosystems.
• Present content rationale clearly and confidently, helping teams align around the right problems, the right words and the right customer outcomes.

Requirements

• A strong track record shaping end-to-end digital experiences through content, with a portfolio that shows excellent judgement from early problem framing through to polished, production-ready UX writing.
• Deep expertise in content design, UX writing and conversation design, including information architecture, naming, content hierarchy, interaction flows, error handling and guidance content.
• Excellent writing craft, with the ability to create language that is clear, concise, coherent and appropriate for complex, high-consequence customer journeys.
• Confidence using research, data and experimentation to interpret insight, test hypotheses and make strong evidence-based content decisions.
• Experience using and evolving content systems, standards, patterns and governance that improve consistency, scalability and quality across products.
• Confidence using modern content design tools and AI-enabled workflows to accelerate exploration, iteration and evaluation while applying critical judgement to outputs.
• A strong understanding of accessible and inclusive content design, with the ability to create experiences that work for people with diverse needs, backgrounds and levels of digital confidence.
• The ability to thrive in agile, multi-disciplinary teams and to work credibly with product managers, designers, researchers, engineers and partners across risk, legal, compliance and brand.
• Excellent communication and stakeholder management skills, with the confidence to explain rationale, challenge constructively and influence direction.
• Experience operating in complex organisations or regulated environments, with the resilience and judgement to navigate ambiguity well; experience in financial services would be a bonus.

Core Competencies

Demonstrates expertise in content design, UX writing, and conversation design, with a strong focus on creating accessible and inclusive digital experiences. Proficient in using research and data to inform content decisions and improve customer outcomes across complex product ecosystems.

Highest-signal resume keywords

• Content Design
• UX Writing
• Information Architecture
• AI-Enabled Workflows
• Stakeholder Management

ATS Optimization Keywords

Hard Skills

• Content Hierarchy
• Interaction Flows
• Error Handling
• Guidance Content
• Content Systems
• Content Standards
• Content Patterns
• Agile Methodologies
• Research Analysis
• Evidence-Based Decision Making

Soft Skills

• Excellent Communication
• Judgement
• Collaboration
• Influencing
• Resilience

Industry Keywords

• Digital Experiences
• Inclusive Design
• Regulated Environments
• Financial Services

Tools & Technologies

• Modern Content Design Tools
• AI Tools
• Prototyping Tools
• Design Systems