Senior Consultant, MarTech Business Analyst - Deloitte Digital

ACCA Careers; Belfast City District; Hybrid; GBP 65,000 - 95,000; Full time

Job summary

Deloitte is expanding in the UK market with a Senior Consultant in MarTech Business Analysis based in Belfast. You will bridge business needs and platform capabilities across CDPs, marketing automation, and CRM systems, contributing to design and delivery of marketing technology programs.

You will gain hands-on experience across platforms, data-driven marketing, and business analysis, while collaborating with senior consultants and client teams to drive impactful transformations.

Qualifications

• Foundational understanding of MarTech concepts including marketing automation, CRM and CDPs.
• Analytical and problem-solving skills for breaking down business challenges.
• Understanding of AEP, Salesforce Data Cloud, Salesforce Marketing Cloud or equivalent platforms.
• Basic data concepts including SQL, databases and APIs.
• Developing communication and interpersonal skills for client workshops.
• Familiarity with Excel and PowerPoint for data analysis and presentation.
• Drive to earn relevant industry certifications (AEP Business Practitioner, Salesforce Data Cloud Consultant, BA qualifications).
• Understanding of AI applications in marketing contexts; confident with AI tools and LLMs.

Responsibilities

• Assist in stakeholder interviews, requirements workshops, and discovery sessions for MarTech implementations.
• Support documentation and analysis of current-state marketing processes to identify improvements via MarTech.
• Develop and contribute to functional specs, use cases, and user stories for technical teams.
• Participate in implementation and post-implementation phases, supporting UAT and training.
• Document risks, issues and dependencies related to MarTech deployments and mitigation plans.
• Maintain project docs including BRDs, FDDs, and test scripts across MarTech workstreams.
• Stay informed on MarTech trends, CDPs and AI-driven marketing best practices.

Skills

MarTech concepts

Analytical thinking

CRM platforms

CDPs

SQL basics

APIs

Excel

PowerPoint

AEP

Salesforce Data Cloud

Salesforce Marketing Cloud

AI in marketing

LLMs usage

Communication skills

Tools

Adobe Experience Platform

Salesforce Data Cloud

Salesforce Marketing Cloud

Job description

Connect to your Industry
Behind every effective MarTech implementation is someone who can bridge the gap between what a business needs and what a platform can do. As a Senior Consultant specialising in MarTech Business Analysis, you will play that bridging role - working closely with experienced consultants and client teams to gather requirements, document processes, and shape the functional design of marketing technology platforms including customer data platforms (CDPs), marketing automation tools, and CRM systems.Job Description
Connect to your Industry
Behind every effective MarTech implementation is someone who can bridge the gap between what a business needs and what a platform can do. As a Senior Consultant specialising in MarTech Business Analysis, you will play that bridging role - working closely with experienced consultants and client teams to gather requirements, document processes, and shape the functional design of marketing technology platforms including customer data platforms (CDPs), marketing automation tools, and CRM systems.
This is a strong opportunity for an ambitious individual who wants to build deep expertise in Marketing Technology, data-driven marketing, and business analysis. You will develop your skills across a broad ecosystem of platforms and industries, gaining hands‑on exposure to some of the most innovative MarTech programmes in the UK market.Connect to your career at Deloitte
Deloitte drives progress. Using our vast range of expertise, we help our clients' become leaders wherever they choose to compete. To do this, we invest in outstanding people. We build teams of future thinkers, with diverse talents and backgrounds, and empower them all to reach for and achieve more.What brings us all together at Deloitte? It's how we approach the thousands of decisions we make every day. How we behave, our beliefs and our attitudes. In other words: our values. Whatever we do, wherever we are in the world, we lead the way, serve with integrity, take care of each other , foster inclusion, and collaborate for measurable impact. These five shared values lead every decision we make and action we take, guiding us to deliver impact how and where it matters most.Connect to your opportunity
We're expanding fast, and we're looking for curious, driven people who take initiative, listen well, and help us grow without compromising standards, integrity, or culture.You will work with outstanding digital talent across disciplines to innovate and create great solutions for iconic brands.Your Responsibilities Will Include

• Assist in conducting stakeholder interviews, requirements workshops, and discovery sessions related to MarTech platform implementations, customer data initiatives, and digital marketing transformation programmes.
• Support the documentation and analysis of current-state business processes and marketing workflows, helping to identify opportunities for improvement through MarTech solutions.
• Learn to develop and contribute to functional specifications, use cases, and user stories that translate business requirements into actionable deliverables for technical teams.
• Actively participate in implementation and post-implementation phases, supporting user acceptance testing (UAT), user training, and change management activities to drive platform adoption.
• Help identify and document risks, issues, and dependencies related to MarTech platform deployments, contributing to mitigation planning and escalation processes.
• Support the maintenance of project documentation, including business requirements documents (BRDs), functional design documents, and test scripts across MarTech workstreams.
• Stay informed about emerging trends, platforms, and best practices in marketing technology, customer data platforms, and AI-driven marketing, contributing to our internal community of practice.

Connect to your skills and professional experienceTo be successful in this role, you will need a combination of growing analytical, functional, and communication skills, paired with a genuine interest in marketing technology and customer data. You will thrive in a collaborative environment where curiosity and initiative are valued as much as technical proficiency.You Will Have

• A foundational understanding of Marketing Technology (MarTech) concepts, including marketing automation, customer relationship management (CRM), and customer data platforms (CDPs).
• Developing analytical and problem‑solving skills, with an ability to help break down business challenges and contribute structured thinking to solutions.
• An understanding of platforms such as Adobe Experience Platform (AEP), Salesforce Data Cloud, Salesforce Marketing Cloud, or equivalent marketing technology solutions.
• A basic understanding of data concepts including SQL, databases, and APIs, with an enthusiasm to develop deeper technical knowledge over time.
• Developing communication and interpersonal skills, with the ability to engage professionally with clients and internal teams in workshops and meetings.
• Familiarity with Microsoft Excel and PowerPoint for supporting data analysis and presentation preparation.
• A drive to earn relevant industry certifications such as AEP Business Practitioner, Salesforce Data Cloud Consultant, or business analysis qualifications such as BCS Business Analysis Practice.
• An understanding in the applications of AI and agentic technologies within marketing contexts.
• Confidence using AI tools and LLMs in day-to-day work - whether to support research, documentation, or the quality of deliverables (desirable).

Connect to your business - Technology and TransformationDistinctive thinking, deep expertise, innovation and collaborative working. That's what connects us. That's what makes us Deloitte. If you want to help solve some of the biggest tech and transformational challenges around, join us. Together, we'll make an impact that matters.CustomerHuman connections are integral to business. We combine people, ideas and technology to support our clients to build strong connections. For example, through commerce, customer design and sales services.Personal independenceRegulation and controls are standard practice in our industry and Deloitte is no exception. These controls provide important legal protection for both you and the firm. We are subject to a number of audit regulations, one of which requires that certain colleagues abide by specific personal independence constraints (e.g., in relation to any financial interests and employment relationships). This can mean that you and your "Immediate Family Members" are not permitted to hold certain financial interests (shares, funds, bonds etc.) with audit clients of the firm, and also prohibitions on certain employment relationships (e.g., you are not permitted to hold a secondary employment role with SEC audit clients of the firm whilst being employed by the firm). The recruitment team will provide further details as you progress through the recruitment process, or you can contact the Independence team upon request.Connect with your colleagues"What attracted me to Deloitte were the endless opportunities and the collective experience of other like‑minded individuals. Deloitte's clients include many of the world's largest organisations; I wanted to be part of a team that made a difference that I could be proud of." – Dan, Technology and Transformation"I get to work on projects that help clients in a sector I feel truly passionate about." – Rhiannon, Technology and Transformation"Everyone always says, "it's the people," and that's true. Working for a brand you feel proud of feels pretty good too. And you don't have any stress about fitting into a particular stereotype, because there are so many different types of people in Deloitte Digital." – Gillian, Technology and TransformationOur hybrid working policyYou'll be based in Belfast, Edinburgh, or London with hybrid working.At Deloitte we understand the importance of balancing your career alongside your home life. That's why we'll support you to work flexibly through our hybrid working policy. Depending on the requirements of your role, you'll have the opportunity to work in your local office, virtual collaboration spaces, client sites and remotely. You'll get the chance to meet face to face when needed, while you collaborate and learn from colleagues, share your experiences, and build the relationships that will fuel your career and prioritise your wellbeing. Please check with your recruiter about the specific working requirements that may apply for your role.Our commitment to youMaking an impact is more than just what we do: it's why we're here. So, we work hard to create an environment where you can experience a purpose you believe in, the freedom to be you, and the capacity to go further than ever before.We want you. The true you. Your own strengths, perspective and personality. So, we're nurturing a culture where everyone belongs, feels supported and heard, and is empowered to make a valuable, personal contribution. You can be sure we'll take your wellbeing seriously, too. Because it's only when you're comfortable and at your best that you can make the kind of impact you, and we, live for.Your expertise is our capability, so we'll make sure it never stops growing. Whether it's from the complex work you do, or the people you collaborate with, you'll learn every day. Through world-class development, you'll gain invaluable technical and personal skills. Whatever your level, you'll learn how to lead.Connect to your next stepA career at Deloitte is an opportunity to develop in any direction you choose. Join us and you'll experience a purpose you can believe in and an impact you can see. You'll be free to bring your true self to work every day. And you'll never stop growing, whatever your level.Discover more reasons to connect with us, our people and purpose‑driven culture at deloitte.co.uk/careers