Support the planning, coordination and delivery of student recruitment and outreach for SEO London. The role plays a key part in executing digital outreach strategies, managing engagement with students and partners and supporting the organisation's wider marketing and communications efforts. RESPONSIBLE AND ACCOUNTABILITY: Communications and Marketing
Responsibilities
- Oversee SEO London's website and social media content, ensuring accuracy, timeliness and alignment with organisational priorities.
- Review the SEO London upcoming activity to promote opportunities, events and resources in coordination with programme teams.
- Draft, edit and schedule newsletters for students and partners, ensuring consistent messaging and campaign alignment.
- Support the Marketing and Communications Manager in delivering campaigns and maintaining brand consistency.
- Monitor analytics to assess engagement and recommend improvements across digital platforms.
Social Media Management
- Manage SEO London's social media accounts (LinkedIn, Instagram, Facebook and TikTok).
- Create high-quality copy and visual assets, responding to student enquiries and maintaining brand standards.
- Oversee the social media request process, working with teams to capture and share engaging content.
- Deliver and lead on the social media plan through weekly posts and updates.
- Maintain and update the DEI calendar, integrating relevant topics into the social media plan.
- Collaborate with teams across the organisation to ensure consistent and inclusive messaging.
Student Engagement and Conversion
- Deliver virtual and in-person orientation and engagement sessions.
- Plan and manage targeted SMS and call campaigns, monitoring performance and suggesting improvements.
- Develop creative strategies to attract, convert and retain participants within SEO Careers programmes.
Outreach and Stakeholder Engagement
- Support the planning and delivery of outreach fairs and recruitment events, including logistics, follow-up and evaluation.
- Build and maintain relationships with universities, student societies and other partners to promote SEO London's programmes year-round.
- Manage and promote Giving Back opportunities, ensuring listings are accurate and aligned with recruitment goals.
- Represent SEO London at speaking engagements, online events and other outreach initiatives.
Design and Administration
- Manage Canva and PowerPoint templates, supporting teams with finalised marketing materials.
- Design and produce visual and video assets for digital use.
- Oversee merchandise inventory, orders and other ad-hoc administrative tasks.
Collaboration and Relationships
- Work closely with other departments to align marketing and outreach with programme goals.
- Foster and build positive relationships with corporate partners, universities, students, alumni and the wider community to ensure communications are effective and impactful.