Senior Communications Officer

Dorset Clinical Commissioning Group; Bournemouth; On-site; GBP 30,000 - 45,000; Full time

Job summary

A regional healthcare organization in Bournemouth is seeking a Strategic Communications Officer. This role focuses on leading the fundraising strategy, managing public relations and marketing initiatives, and collaborating with various stakeholders. Ideal candidates will have a degree or equivalent experience, along with expertise in marketing and PR specifically within charitable organizations or the NHS. The position offers an opportunity to work in a dynamic environment, enhancing the charity's public image through effective communication strategies.

Qualifications

• Significant experience in a marketing PR or communications role for a charity or in the NHS.
• Experience of devising and implementing effective marketing and PR strategies.
• Ability to communicate effectively with complex information.

Responsibilities

• Support the delivery of the fundraising strategy with senior charity managers.
• Manage PR and marketing activities and ensure accountability.
• Handle sensitive information on fundraising and charity expenditure.

Skills

Interpersonal skills

Ability to influence and collaborate

Project management

Communication skills

Media relations

Education

Degree level or equivalent experience

Tools

Publishing software

Content management systems

MS Office

Job description

Detailed job description

and main responsibilities

• A key part of this role is to work with the Head of Charity and Senior Charity managers to support in the delivery of the fundraising strategy.
• Ensuring that all PR and Marketing activities are reported and seeking necessary support when greater resources are required.
• Share and propose new ideas for potential improvement or opportunities with the wider team to support overall fundraising strategy
• You will need to have excellent interpersonal skills and the ability to influence, inform and collaborate with these groups including the governors and partner organisations.
• The SCO needs to be able to handle highly sensitive and complex information and data on fundraising and charity spend, including responsibility for production of the Charity Annual report and accounts.
• This role involves regular contact with senior staff within the hospital, including medical staff and directors, and members of the public.
• You will the have the ability to nurture key relationships and maintain networks internally and externally (where appropriate) and be able to deal effectively and appropriately with people at all levels from a broad range of organisations
• Responsible for protecting and enhancing the charity’s public image through proactive media relations, working closely with the Trust’s communications department as necessary.
• To oversee the writing and issuing of press releases and case studies to appropriate media
• To understand the role in more detail please read the full job description and person specification documents which are attached to this advert

Person specification

Qualifications

Essential criteria

• Degree level or equivalent demonstrable experience

Desirable criteria

• Specialist marketing qualification or equivalent experience and knowledge

Experience

Essential criteria

• Significant experience in a marketing PR or communications role for a charity or in the NHS
• Experience of devising and implementing effective marketing and PR strategies
• Project management, including budgeting, business planning and financial monitoring

Desirable criteria

• Significant and proven knowledge and proven practical experience of implementing medium to large communication and marketing initiatives definition, design, delivery and evaluation

technical skills

Essential criteria

• Ability to communicate effectively - written and verbal presentation skills in relation to complex information.
• Advanced IT skills in particular publishing software, content management systems and MS office

Knowledge

Essential criteria

• Marketing techniques and procedures, including website development and social media
• SEO techniques
• Public relations techniques