Senior Communications Manager – InPost Newstrade

InPost UK; City of Edinburgh; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading logistics company based in Edinburgh is seeking a Senior Communications Manager to shape and execute an integrated B2B communications strategy. This role focuses on influencing perceptions and inspiring engagement within the Newstrade sector. Candidates should have a solid understanding of the UK Newstrade environment, experience in senior stakeholder engagement, and a proven track record in B2B campaign strategy. The ideal candidate is a creative communicator ready to drive innovative storytelling across multiple channels.

Benefits

Competitive Pension Scheme

Life Insurance

Cycle2Work scheme

Employee Assistance Program

Qualifications

• Deep understanding of the UK Newstrade industry.
• Significant experience in senior B2B stakeholder engagement roles.
• Proven ability to engage with C-suite audiences.

Responsibilities

• Develop and deliver communications plans aligned with business goals.
• Shape and evolve Newstrade messaging.
• Produce impactful B2B materials to elevate brand awareness.

Skills

Communication skills

Problem-solving

Stakeholder engagement

B2B campaign strategy

Collaboration

Education

Degree in Marketing, Communications, PR, or Journalism

Tools

CRM

Google Analytics

SEO

PowerPoint

Job description

At InPost, we’re transforming how businesses and consumers connect with their deliveries — and that innovation extends into every corner of our business, including Newstrade, where we’re shaping the next generation of print media distribution and the services we provide to our publisher and retail customers.

We’re looking for a strategic and creative Senior Communications Manager to lead customer and stakeholder communications within our Newstrade business. This is a pivotal role for someone who thrives in complex, fast-moving environments and knows how to craft compelling narratives that influence perception and inspire engagement.

The InPost Newstrade division specialises in final‑mile delivery for newspaper publishers and magazine distributors, covering 75% of the UK and Ireland with a 45% market share. Operating from 36 locations, it delivers almost 1bn newspapers, magazines, and collectibles to around 21,000 customers. The division includes core final‑mile operations, magazine primary distribution, corporate distribution, outsourced retail consultancy, and airside media placement.

About the role

Drive the voice, shape the story, lead the future of newstrade communications.

What you’ll be doing

You’ll shape and execute a bold, integrated B2B communications strategy that positions InPost Newstrade as the partner of choice in the newstrade ecosystem — connecting retailers, publishers, and distributors through innovative, insight‑driven storytelling. From high‑impact campaigns and product launches to internal engagement and thought leadership, you’ll help our story resonate across every channel.

Working closely with the Head of Communications & Engagement, this role will:

• Lead the strategy: Develop and deliver communications plans aligned with InPost Newstrade’s vision, business goals, and customer needs.
• Own the narrative: Shape and evolve our Newstrade messaging to reflect our innovation, reliability, and customer‑first mindset.
• Create powerful content: Produce impactful B2B materials — from newsletters and case studies to digital and LinkedIn content — that elevate the brand and drive awareness.
• Bring campaigns to life: Design and deliver multi‑channel marketing and engagement initiatives that support education, awareness and product adoption.
• Strengthen relationships: Supported by the Press Officer, this role uild trusted connections with industry media, key stakeholders, trade bodies, and partners across the newstrade ecosystem.
• Support digital engagement: Collaborate on the development of our customer portal and account management tools to enhance service quality and customer satisfaction.
• Be ready for anything: Support industry‑specific proactive and crisis communications, ensuring consistent, confident messaging in every situation.
• Content & Thought Leadership: Position InPost Newstrade as the industry’s partner of choice through strategic PR, corporate storytelling, and stakeholder engagement that demonstrates our quality, strength and innovation.
• Analytics & Impact: Define and track KPIs to measure campaign success and communications performance. Use data, insights, and customer engagement analytics to refine and optimise messaging and activity for maximum impact.

What we need from you

We’re looking for people who are ready for a fast paced environment, get their kicks out of problem solving and can balance getting today’s stuff done, whilst building for the future. We’re looking for people with drive and natural curiosity – who want to do things differently. And do them brilliantly.

• Degree in Marketing, Communications, PR, Journalism, or related field.
• Deep understanding of the UK Newstrade industry and its stakeholder environment.
• Significant experience in marketing and communications, with at significant experience in senior B2B stakeholder engagement roles.
• Proven ability to engage confidently with C‑suite audiences across retail, publishing, and distribution sectors.
• Experience within a listed business and navigating multi‑stakeholder environments.
• A strong track record in B2B campaign strategy, ideally in retail or newstrade.
• Proficiency with CRM, email, marketing automation, SEO, Google Analytics, and paid media campaigns.
• Strong PowerPoint skills.
• Exceptional written, visual, and verbal storytelling skills.
• A collaborator and influencer who can connect dots across teams, align strategies, and deliver tangible results.

Perks of the job!

🪴 Build a secure future with a competitive Pension Scheme

🌟 Peace of mind with Life Insurance

🚴 Stay active with our Cycle2Work scheme

🤝 Get the support you need with our Employee Assistance Program

The InPost process

We pride ourselves on our candidate experience. We want to make this as straightforward as possible, for you and for us! We will try our best to get back to you within a few days to let you know if we’d like to take you to the first stage. This normally involves a 20‑30 minute chat with our Talent Team. If you are successful after this stage, there will generally be another two to three stages. Depending on the level of the role, a presentation or task may be included.

Throughout our process, you will get the opportunity to meet a cross‑section of our friendly team members to get a sense of our culture, and a good understanding of the role, team and business. Our interviews are a combination of skills and experience + values‑based competency questions. Your talent partner will guide you through each stage.

At InPost, we love uniqueness. Our strength is our people.

We strive to create an open, equal, inclusive environment in which everyone has the opportunity to flourish and be themselves.