Senior Commercial Performance & GTM Manager

BettingJobs; Newcastle upon Tyne; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading iGaming affiliate company is seeking a Commercial Performance & GTM Manager to enhance their commercial team. The ideal candidate will have comprehensive knowledge of iGaming and digital performance marketing, alongside strong analytical and communication skills. This remote role involves owning commercial performance reporting, leading initiatives to boost conversions, and collaborating across various teams. Join a dynamic team and drive impactful changes in a thriving industry.

Qualifications

• Direct industry experience in iGaming is a strong advantage.
• Ability to combine data, customer insights, and market research.
• Drive change and follow up on impact.

Responsibilities

• Own partner and commercial performance reporting.
• Model expected deal value and profitability.
• Lead the CRO workstream to boost conversion.

Skills

Comprehensive knowledge of iGaming

Strong analytical skills

Advanced Excel skills

Excellent communication skills

Strong understanding of sales funnels

Job description

BettingJobs are working with a very established iGaming affiliate company who operate fully remotely. Launched back in 2015 and are looking to bolster their commercial team with this Commercial Performance & GTM Manager position.

Key Responsibilities

• Own partner and commercial performance reporting, including conversion trends and sales pipeline / funnel metrics.
• Model expected deal value and profitability to inform pricing and deal structure decisions.
• Lead the CRO workstream, identifying and implementing initiatives to boost conversion and retention.
• Translate both quantitative and qualitative insights into clear, actionable recommendations.
• Support GTM research and planning, keeping a pulse on competitor and industry trends.
• Deliver insights in a compelling, story-led format. Ensuring sales and BD teams understand what the data means and what to do with it.
• Monitor implementation of recommendations and track their impact to ensure insights drive measurable results.
• Collaborate with Finance, Product, BD, and Sales to embed insights into commercial strategy and deal execution.

Requirements

• Comprehensive knowledge of iGaming and digital performance marketing; direct industry experience is a strong advantage.
• Strong analytical skills with the ability to combine data, customer insights, and market research into a holistic view.
• Advanced Excel skills with confidence in building models, analysing large datasets, and presenting outputs clearly.
• A bias for action — you don’t just produce reports, you drive change and follow up on impact.
• Excellent communication and presentation skills; able to craft a clear narrative from complex data.
• Strong understanding of sales funnels, pipeline reporting, and commercial performance drivers.
• Collaborative and confident working cross-functionally to influence decision-making.

Nice to have

• You’ve previously worked in a commercial, performance marketing, or consultancy role in iGaming or a fast-growth digital marketing business.
• You have experience using BI tools and CRM systems for pipeline and conversion