Senior Commercial Media Manager

City Football Group; Manchester; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

26 days' annual leave

Private healthcare and dental cover

Annual discretionary bonus

Health Cash Plan

Employee Assistance Programme

Company pension and life assurance

Free on-site parking

Breakfast and lunch on site

Job summary

City Football Group in Manchester is seeking a Senior Commercial Media Manager to lead strategic and practical delivery of digital media solutions for commercial partners, driving activation quality and monetisation across the Group.

You will shape ideas, coordinate with internal teams and external stakeholders, and help develop high-value campaigns anchored in best practice, with a focus on growth, partner performance and brand visibility.

Qualifications

• Advanced knowledge of digital marketing across core channels.
• Experience shaping and delivering marketing strategy across attention planning, data, personalisation, measurement and cause-related marketing.
• Ability to plan and implement self-serve paid media activity with a high level of detail.
• Understanding of owned and organic media, and how digital estates and data holdings can support brand growth.
• Experience contributing to new asset creation, branded content production or commercial content development.

Skills

Digital marketing

Paid media planning

Owned & organic media

Branded content

Stakeholder collaboration

Job description

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Senior Commercial Media Manager

Location:

Manchester, GB

Full Time / Part Time: Full Time

Contract Type: Permanent

Based in Manchester or London this permanent role sits within City Football Group's Commercial Media team and plays a senior part in shaping digital activation, commercial partner delivery and media monetisation across the organisation. It is a hands-on and influential opportunity for someone who enjoys combining strategy, innovation and stakeholder partnership to deliver work with real commercial impact.

Who We Are

Founded in 2013, City Football Group is the world’s leading private owner and operator of football clubs, with teams across the globe connected by a shared belief in doing things differently. Alongside our clubs, we invest in football-related businesses and build partnerships that help the game, and the communities around it, thrive. Everything we do is guided by our purpose: empowering better lives through football. Rooted in more than a century of "City" football, we are proud of the role our clubs play locally and globally, creating positive impact on and off the pitch.

Within our Media and Marketing department, the Commercial Media team helps turn digital opportunity into meaningful commercial value. We work across partners, brand growth, content monetisation and new ideas, bringing together creativity, technical knowledge and collaboration to deliver high-quality activation across CFG.

The Role

As Senior Commercial Media Manager, you will help lead the strategic and practical delivery of digital media solutions for commercial partners, helping to raise the quality of activation across Manchester City and the wider Group. You will bring specialist knowledge to a growth area of the department, supporting work that strengthens partner performance, brand visibility and direct media monetisation.

Your work will span digital strategy, paid media, owned and organic media, branded content and new commercial opportunities. You will help shape ideas, develop high-value campaigns and support the planning and implementation of solutions that are commercially relevant, creatively sharp and grounded in industry best practice. You will also contribute to the team’s thinking around future-facing developments, including new media approaches and emerging technology.

This is a role for someone who can build trusted relationships, work confidently across departments and contribute to wider projects with care and clarity. You will partner closely with internal teams, external stakeholders and specialist colleagues to support major workstreams, strengthen delivery and help turn insight into practical action that benefits the Club and the Group.

What You’ll Bring

• Advanced knowledge of digital marketing across core channels such as social, programmatic, video, CTV and search.
• Experience shaping and delivering marketing strategy across areas such as attention planning, data, personalisation, measurement and cause-related marketing.
• Ability to plan and implement self-serve paid media activity with a high level of detail and quality.
• Understanding of owned and organic media, and how digital estates and data holdings can support brand growth.
• Experience contributing to new asset creation, branded content production or commercial content development.

Why Choose Us

Working at City Football Group means being supported to do your best, with the flexibility and encouragement to look after your wellbeing. We are committed to helping our people learn, grow and thrive in a culture built on collaboration, openness and hard work.

As part of our team, you will receive 26 days' annual leave plus a day off for your birthday, private healthcare and dental cover, and an annual discretionary bonus. You will also have access to a Health Cash Plan, Employee Assistance Programme with 24/7 GP support, and a company pension and life assurance.

Manchester-based employees also benefit from free on-site parking, complimentary breakfast and lunch, and access to a range of sports and leisure clubs.

You can enjoy a range of additional benefits, including cycle to work, Give As You Earn, discounted match tickets, savings in the City Store, a free City+ subscription, stadium tour discounts, and wider retail and lifestyle offers.

City Football Group promotes equal opportunities in employment and we positively welcome applications from all candidates regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex and sexual orientation.

We will screen all applicants and select candidates whose skills and experience seem to meet our needs. We will carefully consider your application during the initial screening and will contact you only if you are selected for an interview. If you require reasonable adjustments or any support throughout the process, please contact [e-mail] and we will be happy to help.

All CFG recruitment communications originate from @cityfootball.com email addresses. If you receive communications from Gmail, Outlook.com or other personal email services claiming to represent CFG, please verify with the hiring team.

Employment is subject to the provision of proof of eligibility to work in the UK.

Due to our safeguarding promise, all UK-based CFG roles will be subject to a DBS check upon commencing employment with us. This will be either a basic, standard or enhanced check depending on the job role and responsibilities.