Senior Commercial Manager - Wholesale & End Users UK

Aviko; Manchester; On-site; GBP 55,000 - 90,000; Full time

Benefits offered by this job

Well-equipped home workspace

Job summary

Aviko, a world-class potato product company, seeks an experienced UK commercial professional to lead key wholesaler, distributor and end-user relationships with full P&L responsibility. You will shape Aviko’s route-to-market strategy, drive new business, and collaborate with sales, marketing, NPD, and operations to deliver customer value.

Based in the South of England with national travel, you will own strategic accounts and negotiate profitable outcomes while strengthening Aviko’s position in

Qualifications

• Proven experience as Senior/National Account Manager, Commercial Manager or Controller within foodservice.
• Strong experience managing wholesalers, distributors and key customer relationships.
• Track record in new business development and customer acquisition.
• Commercially astute with experience managing your own P&L.
• Strong sales, negotiation and strategic key account management skills.
• Experience working with multidisciplinary teams including marketing, NPD, operations and quality.
• Knowledge of range/portfolio management, cross-selling and upselling.
• Strategic mindset with ability to develop and execute route-to-market strategies.
• Tenacious, self-driven and results-oriented with excellent communication.

Responsibilities

• Manage and develop relationships with UK foodservice wholesalers, distributors and end users with national coverage.
• Drive new business development and growth within existing accounts.
• Develop and execute a cohesive route-to-market strategy with senior commercial colleagues.
• Create and implement strategic account plans aligned to customer needs.
• Collaborate with sales, marketing, NPD, operations and quality teams to deliver solutions.
• Build relationships with key decision-makers and buying groups.
• Identify opportunities for range development, cross-selling and upselling to increase long-term value.
• Take full P&L responsibility for portfolio and deliver against revenue, margin and budget targets.
• Lead commercial negotiations and apply strong sales processes for profitable relationships.
• Represent Aviko professionally in the UK foodservice market and contribute to the wider strategy.

Skills

Key account management

Sales

Negotiation

Route-to-market strategy

P&L ownership

Cross-functional collaboration

Job description

• We bring joy to tables all around the world.
• Top 5 market leader in the world.
• We offer a well-equipped home workspace.

• Contributing to a sustainable world.
• We bring joy to tables all around the world.
• Top 5 market leader in the world.
• We offer a well-equipped home workspace.
• 2,500 colleagues working worldwide.

Where are you going to work?

In this role, you will be part of an experienced and ambitious UK commercial team, where collaboration, ownership and commercial growth are key. Working closely with the Commercial Controller, sales and marketing colleagues, you will combine strategic account management with new business development to strengthen Aviko’s position in the UK Foodservice market.

You will take ownership of key wholesaler, distributor and end-user relationships across the UK, developing strong partnerships and identifying opportunities to drive sustainable and profitable growth. With full P&L responsibility for your portfolio, you will play an important role in shaping and executing Aviko’s route-to-market strategy. This is a high-impact commercial role for an experienced foodservice professional who wants to make a visible contribution to Aviko’s continued growth in the UK.

What will you do?

• You manage and develop strong relationships with key UK foodservice wholesalers, distributors and key end users, with national coverage.
• You drive both new business development and growth within existing accounts, identifying opportunities to expand distribution, range and customer value.
• You develop and execute a cohesive route-to-market strategy in close collaboration with senior commercial colleagues.
• You create and implement strategic account plans, ensuring a clear understanding of customer needs and translating these into commercially valuable solutions.
• You work closely with sales, marketing, NPD, commercial operations, production and quality teams to deliver solutions for customers.
• You actively develop relationships with key decision-makers and buying groups within customer organisations.
• You identify opportunities for range and portfolio development, cross-selling and upselling to increase long-term customer value.
• You take full P&L responsibility for your portfolio and ensure delivery against revenue, margin and budget targets.
• You lead commercial negotiations and use strong sales processes to create sustainable and profitable customer relationships.
• You represent Aviko professionally in the UK foodservice market and contribute to the wider commercial strategy.

What do you bring?

You are an experienced commercial professional with a strong track record in the UK foodservice market and extensive experience working with wholesalers, distributors and/or manufacturers.

• Proven experience as a Senior/National Account Manager, Commercial Manager or Controller within foodservice.
• Strong experience managing and developing wholesalers, distributors and key customer relationships.
• Demonstrable track record in new business development and customer acquisition.
• Commercially astute with experience managing your own P&L.
• Strong sales, negotiation and strategic key account management skills.
• Experience working with multidisciplinary teams, including marketing, NPD, commercial operations, production and quality.
• Strong understanding of range and portfolio management, cross-selling and upselling.
• Strategic mindset with the ability to develop and execute route-to-market strategies.
• Tenacious, self-driven and results-oriented, with excellent communication and listening skills.
• Strong affinity with the food and drink industry; experience working with chefs is desirable.
• A collaborative mindset and strong belief in a one-team culture.
• Based in the South of England, ideally around the M4 corridor, and willing to travel nationally.

About Aviko

People differ, cultures differ and tastes differ. That's what makes the world interesting and diverse. Whatever our differences, one thing isthe same everywhere. That's the place where we come together. At the table. This is where we meet each other. At home, in a restaurant, in the canteen, on a blanket in the park or in the conference room. At real tables, or something we have turned into a table. It brings us together. The table is where it all happens. And Aviko wants to be there. With 2,500 colleagues, Aviko connects people, cultures and tastes by bringing joy to tables throughout the entire world. At the table, we enjoy our delicious potato dishes which are quick and easy to serve. We inspire with our recipes and present a diverse portfolio of potato products. We look for connection with everyone in the chain, from colleagues to growers, suppliers, customers, en users, chefs and consumers. And we do this with great pleasure. That's the joy of working at Aviko.