Senior Commercial Manager

First Recruitment Group; United Kingdom; On-site; GBP 80,000 - 100,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Commercial Manager to enhance the retail business's performance in Keele. The ideal candidate will leverage strong financial skills in telecoms to optimize pricing and improve profitability. Responsibilities include leading forecasting and pricing strategies, influencing senior stakeholders, and developing consumer propositions. This contract-based role offers a competitive rate and is key in shaping the commercial strategy of the telecoms sector.

Benefits

Competitive rate

Equal opportunities employer

Qualifications

• Experience in mobile, broadband, or subscription-based industries.
• Proven track record in improving profitability and managing P&L.
• Ability to influence senior stakeholders and coach others.

Responsibilities

• Lead the commercial performance and financial planning cycles.
• Drive margin improvement through optimizing pricing and product economics.
• Develop consumer propositions and partner with cross-functional teams.

Skills

Strong telecoms experience

Financial modelling

Commercial management

Pricing strategy

Job description

Our top Telecoms client is looking for a Senior Commercial Manager to join their team in Keele on a contract basis.

Role Purpose

The Senior Commercial Manager will lead the commercial performance of the retail business, owning trading results, pricing, profitability, and proposition development. You will combine strong financial acumen with customer insight to maximise margin, grow revenues and ensure that commercial decisions are aligned with strategy. This role is central to shaping the commercial agenda of the telecoms consumer business – turning market insight, financial data and marketing capability into growth.

Job Role Responsibilities

Commercial Performance & Trading

• Own weekly and monthly retail trading performance, including acquisition, churn, ARPU, product mix, and customer lifetime value.
• Lead forecasting, budgeting and commercial planning cycles, ensuring accurate translation of trading trends into financial performance.
• Drive margin improvement through optimisation of pricing, promotions, channel incentives and product economics.
• Identify underlying performance drivers, risks and opportunities across channels (online, retail, partner, telesales).
• Present commercial performance and recommendations to senior leadership.

Profitability & Financial Acumen

• Own the P&L for key products/segments, ensuring profitability targets are met or exceeded.
• Build and maintain robust business cases for new propositions, campaigns, pricing changes and channel investments.
• Work with Finance and Strategy to track ROI, unit economics, gross margin and cost-to-serve.
• Model complex commercial scenarios and provide actionable recommendations.

Propositions, Pricing & Insight

• Lead development of consumer propositions (mobile, broadband, bundles, add-ons), ensuring strong product-market fit.
• Own pricing strategy across retail channels, balancing competitiveness with profitability.
• Use market and competitor insight to shape proposition roadmap and inform trading decisions.
• Partner with Product, Marketing and Digital teams to launch new propositions successfully.

Marketing & Go-To-Market Execution

• Work with Marketing to build and optimise campaigns that improve acquisition, retention and ARPU.
• Ensure propositions and pricing are clearly articulated, compelling, and aligned with brand positioning.
• Drive go-to-market readiness, ensuring operational teams, sales channels and digital journeys are aligned.

Stakeholder Management & Leadership

• Act as the commercial lead with Marketing, Finance, Product, Trading, Retail and Digital teams.
• Influence senior stakeholders through clear business storytelling, insight and commercial rigour.
• Mentor junior commercial managers and analysts, building capability across the team.

Experience / Skills / Knowledge / Qualifications

• Strong telecoms or subscription-based industry experience (mobile, broadband, SaaS, media).
• Proven track record in commercial management, retail trading, P&L ownership, and improving profitability.
• Excellent financial modelling and analytical skills – able to turn data into actionable decisions.
• Experience in pricing, proposition development, or consumer marketing.
• Strong understanding of customer behaviour, market dynamics and competitive landscape.
• Understanding of digital trading, e-commerce funnels and omnichannel retail.
• Experience with demand forecasting, customer segmentation, CRM or campaign optimisation.
• Able to influence cross-functionally and work effectively with senior leaders.
• Experience launching new propositions in competitive markets (mobile, full fibre, 5G, FMC etc.).
• Line management experience and ability to coach others.
• Competitive rate.

We are an equal opportunities employer and we are always looking to increase the diversity of our workforce, working closely with our clients to ensure everyone is included.